Associate Product Marketing Manager- EMS

Finalsite • Full-time • Remote (Remote from Connecticut, United States) • $47,000 - $95,000 / year • 3w ago

Fast Facts

Join Finalsite as an Associate Product Marketing Manager, where you'll drive go-to-market strategies and contribute to the success of educational products for K-12 schools.

Responsibilities: Support and execute go-to-market plans, develop product messaging, create marketing collateral, conduct market research, and collaborate across teams to enhance product visibility and customer engagement.

Skills: 2-3 years in product marketing or demand generation, strong communication, organization, and storytelling skills, ability to craft compelling marketing materials, customer-centric mindset.

Qualifications: Experience with B2B SaaS, familiarity with sales enablement tools is a plus, bonus for experience in edtech or K-12 markets.

Location: 100% Remote - Anywhere within the US

Compensation: $47000 - $95000 / Annually

Finalsite is the first community relationship management platform for K-12 schools, transforming how schools attract students, engage families, build community — and thrive. More than 7,000 schools and districts worldwide trust Finalsite’s integrated platform for their websites, communications, mobile apps, enrollment, and marketing services. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com.

VISION

Finalsite will transform the way school communities engage with their schools.

SUMMARY OF THE ROLE

As Associate Product Marketing Manager, you support and help drive our go-to-market strategies, product positioning, and messaging to showcase the unique value of Finalsite Enrollment. You’ll work cross-functionally to support product launches, develop impactful sales enablement materials, and help customers fully understand and adopt new features. This role is ideal for a strategic marketer who thrives on building compelling narratives and connecting solutions to customer needs.

While you’ll specialize in Finalsite Enrollment, you’ll also have the opportunity to collaborate across Finalsite’s broader product suite as needed.

LOCATION

100% Remote - Anywhere within the US

RESPONSIBILITIES

Partner with the team leader to execute GTM plans for new enrollment features and initiatives.
Develop positioning and messaging that reflects product value and voice of the customer
Create marketing collateral, enablement materials, digital content, and communications to drive product awareness and adoption
Support market research and competitor analysis to inform strategy and positioning
Collaborate closely with Product, Sales, Client Success, Enablement, Demand Gen, and other teams to drive alignment
Contribute to sales success by developing collateral, product training, and tools aligned to customer personas and use cases
Be the marketing subject matter expert on your product, your roadmap, and your customer needs.
Partner with customers to identify case study and testimonial candidates

QUALIFICATIONS AND SKILLS

2-3 years of experience in product marketing, demand generation, and/or content production, ideally in B2B SaaS companies
Track record of successful contributions to product launches and GTM programs
Strong communication skills (written and verbal)
Highly organized with great attention to detail
Experience crafting compelling and visually appealing sales and marketing collateral
Ability to understand the big picture and balance customer needs with larger initiatives
Have a team-first mindset and a desire to set others up for success
Strong messaging, positioning, and storytelling skills with a customer-centric mindset
(Nice to have) Experience with sales enablement and/or product experience management tools like Highspot or Pendo
Bonus: Experience in edtech, enrollment, and/or K–12 markets a plus!

RESIDENCY REQUIREMENT

Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite.

DISCLOSURES

Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.