Manager, Product Marketing

🇺🇸In-Person - 2 Locations$90K–$110K/yr7h ago

K-12 Marketing Product Marketing Go To Market Strategy Marketing Leadership K12 Education Sales Enablement

Role Snapshot

Lead product marketing strategy for Vista Higher Learning's K-12 language learning portfolio while managing a small team of product marketing professionals. Drive go-to-market execution, positioning, and campaigns that create real impact for schools and educators.

Key Responsibilities: Develop and execute data-driven go-to-market strategies across the K-12 portfolio, lead multi-channel campaigns, manage vendor budgets and contracts, and track KPIs for continuous optimization. Manage, mentor, and develop a high-performing product marketing team through goal setting, coaching, and regular feedback.

Skills & Tools: Strong communication, presentation, and cross-functional leadership skills with ability to manage stakeholders, agencies, and vendors. Expertise in translating product value into positioning and messaging using customer insights and performance data, plus proficiency with CRM and marketing automation platforms.

Qualifications: Bachelor's degree minimum with 5-8+ years of product marketing experience in K-12 education and 2+ years of team management experience. Strong analytical skills with demonstrated understanding of the K-12 and higher education industry.

Location: In-Person - 2 Locations

Compensation: $90K–$110K/yr

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Job Description

Description

WHO ARE YOU? You are a strategic and collaborative-minded K12 product marketing professional who also knows how to manage a small team to their fullest potential. And you understand the uniqueness of the education space and how to turn positioning, messaging, and go-to-market ideas into real impact for schools and educators.

WHO ARE WE? We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities.

WHAT IS THE ROLE ABOUT? As the Manager of Product Marketing for the K-12 team, you will lead product marketing strategy for our K-12 portfolio while managing and mentoring a small team of product marketing professionals. You will work closely with marketing and sales leadership, as well as cross-functional partners, to align business goals, support product development, and drive high-impact go-to-market execution.

IN THIS ROLE YOU WILL:

Go-to-Market Strategy & Campaign Execution

Develop and execute data-driven go-to-market strategies across K-12 portfolio to drive awareness, adoption, and growth.
Lead cross-functional initiatives and partner with marketing, sales, editorial, and technology teams to align priorities, launches, and resources.
Use customer insights, voice-of-customer data, and the full marketing mix to sharpen positioning and optimize go-to-market execution.
Lead multi-channel campaigns and assets that support state and district opportunities, from concept through delivery, across print and digital channels.
Manage vendors, budgets, and contracts in partnership with internal teams and the Marketing Director.
Track KPIs, measure ROI, and use analytics to optimize strategy and drive continuous improvement.
Lead sales enablement tool utilization and training efforts to strengthen messaging, differentiation, and sales readiness.

People Management

Manage, mentor, and develop a high-performing product marketing team through clear goal setting, regular coaching, and ongoing feedback.

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE):

Bachelor’s degree minimum.
5 to 8+ years of product marketing experience in K12 education market space
2+ years of experience managing a team.
Strong communication, influence, presentation and cross-functional leadership skills with experience managing stakeholders, agencies and vendors across go-to-market strategy, launches, and campaigns.
Strong analytical skills and experience using marketing metrics to inform planning, reporting, KPIs and ROI.
Experience turning product value into clear positioning, compelling messaging, and differentiated go-to-market strategies using customer insights, market feedback, and performance data.
Experience proactively managing and leading projects or workstreams.
Strong understanding of the K–12 and higher education industry/market, experience with education-focused platforms to support engagement and campaign performance.
Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms.
Proficiency with Microsoft Office and Google Workspace.

IDEAL IF YOU HAVE (PREFERRED SKILLS & EXPERIENCE):

Master's degree and/or certifications a plus.
Familiarity with VHL products.
Shareable portfolio of previous relevant marketing work.
Salesforce and Marketo experience preferred.

LOCATION: Boston-Hybrid or Remote - Eastern US Time Zone

Candidates must currently live in the U.S. and in the Eastern time zone. Ideal candidates will be based near our Boston office and able to work a hybrid in-office schedule (at a minimum Tuesdays and Thursdays each week). Relocation assistance is not available.

SALARY RANGE: $90,000 - $110,000 annual

This position is salaried and is eligible for an annual incentive based on employee and organizational performance.

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We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities. Our benefits package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays.

Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, and/or protected veteran status or other characteristics protected by applicable law.

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: [email protected]

Links to OFCCP EEO POSTER & SUPPLEMENT: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

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