Role Snapshot
Director of Partnership Marketing at Boys & Girls Clubs of America leads strategic marketing and communications efforts for a portfolio of corporate partnerships and national programs. This role advances BGCA's brand equity and demonstrates the impact of Club experiences to position the organization as a leader in youth development.
Job Description
Imagine a place where who you are, where you're from or the circumstances that surround you don’t determine your access to experiences or opportunities. Now imagine a mission, created to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. The Boys & Girls Clubs of America (BGCA) are making that vision a reality — in your community and communities around the world.
LOCATION: This position is on-site, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)
The Role
Can you imagine being a part of that movement, and doing something that makes a difference? If so, we have an amazing opportunity for you to join our Marketing & Communications team as a Director, Partnership Marketing. This position will be responsible for leading strategic marketing and communications efforts for a portfolio of corporate partnerships and campaigns on behalf of Boys & Girls Clubs of America. This role is tasked with advancing the national organization’s brand equity, further establishing BGCA as a leading advocate for youth and spreading awareness of key corporate partnerships.
Click here to hear from our President and CEO Jim Clark about what makes working at Boys and Girls Club of America so special Working At BGCA
Responsibilities
Partnership Marketing & Communications
- Responsible for leading a portfolio of corporate partnerships’ marketing and communications efforts, inclusive of national programs/initiatives
- Guides strategy development and execution of best-in-class, 360 campaigns and marketing programs that advance the brand and partnership(s) awareness, demonstrate the impact of the Club experience and position BGCA as a leader in youth development
- Serves as project lead within the integrated marketing team, providing direction and oversight to internal teams, subject matter experts, external partners, agencies and vendors to deliver effective and measurable results on-time and on-budget
- Plans and manages budgets for marketing plans to ensure thoughtful stewardship of partnership grants
- Provides expert integrated marketing counsel and guidance to internal and external stakeholders
- Demonstrates broad knowledge of all marcomm areas of expertise, including but not limited to public relations/earned media, events, social, digital, storytelling/content development, paid media/advertising; role includes both leading execution of activities and managing internal and external partners/vendors to be responsible for execution of activities (as determined by project scopes)
- Leads efforts to scale and localize marketing activities for successful implementation within a federated model
- Ensures brand consistency and messaging in all external-facing marketing and communications forums
- Stays current on data, trends, competitive landscape and standard methodologies related to marketing communications and youth development
- Compiles marketing results from annual plans and all activations into reports for assigned corporate partnerships
Organizational Leadership
- Collaborates with internal and external stakeholders such as BGCA executives and staff, Club personnel and youth, corporate partners, strategic alliances and others
- Demonstrates experience effectively managing use of resources and budgeting
- Ability to work autonomously and with ambiguity – must be a self-starter and strong sense of voice with the experience to back up strategic viewpoints
- Demonstrates BGCA mission-driven values of integrity, collaboration, accountability, respect and excellence
- Participates in additional projects and initiatives as assigned
- Adheres to organizational policies and procedures as described in BGCA’s Employee Handbook, Ethics Policy and elsewhere
SUPERVISION EXERCISED
- Expected to lead bodies of work with integrated teams (social, digital, creative, content, brand, and agencies) – this would require comfort and experience managing up, down and across the organization
Qualifications
EDUCATION & EXPERIENCE
- Bachelor’s degree in marketing, advertising, communications, public relations and/or similar degree preferred
- Minimum of 5-7 years of experience
- Experience leading account teams within an agency setting considered a plus
- Proven experience leading integrated marketing plans and producing high quality execution, with demonstrated proficiency in public relations, content/storytelling and digital/social media.
- Service-oriented mind-set with exceptional interpersonal and communication skills
- Consistent record in managing through complex or ambiguous issues among various stakeholders
- Demonstrated ability to handle multiple projects, timelines and budgets while maintaining a commitment to excellent, detail-oriented work
- Demonstrated success driving cross-functional teams
- Advanced capabilities of Microsoft Office (e.g. Word, PowerPoint, Excel and Outlook)
SKILLS & TRAITS
Marketing & Communications Acumen
- Possesses the knowledge and skills to perform the job with a high level of accomplishment and independence
- Is knowledgeable about current marketing practices and trends
- Demonstrates commitment to professional growth and learning, and is excited by new opportunities
Builds Collaborative Relationships
- Easily gains trust and respect of others, establishes and maintains effective relationships with stakeholders, and leverages relationships to get work done
- Able to identify stakeholder goals and biases to resolve actions that achieve mutually beneficial outcomes
- Is seen as a great teammate who works effectively across teams and empowers others to reach shared goals
- Can quickly find common ground and solve problems for the good of all
- Is service-oriented and acts with stakeholders in mind; dedicated to meeting expectations and requirements
Communicates Effectively
- Provides information clearly and succinctly, and is able to translate ideas and concepts
- Can present ideas and information in a compelling way to receive support/buy in from stakeholders
- Able to navigate various relationships and complex circumstances, is a relationship-oriented person
Takes Initiative
- Enjoys working hard and seizes opportunities; approaches work with a “get it done” and “can do” attitude
- Is positive and energetic towards new opportunities and challenges
- Learns quickly when facing new challenges and seeks out information needed to make decisions
Plans, Organizes, and Manages Time Effectively
- Breaks down projects into tasks, develops schedules, makes assignments, organizes people and activities
- Embodies a spirit of curiosity
- Asks questions and seeks advice/support to determine priorities; provides progress updates and proactively elevates plan changes, with solutions as appropriate, to stakeholders
Flexible and Adaptable
- Shifts gears with ease, is open to change and enjoys the challenge of the unfamiliar work
- Is able to be nimble in planning, execution and approach to respond to changes in circumstances or demands while continuing to drive toward stated goal
Ethics and Values
- Demonstrates professionalism and positive demeanor in all interactions
- Self-motivated and demonstrates a relentless pursuit of excellence
- Adheres to appropriate and effective set of core values and acts in line with those values
ENVIRONMENTAL & WORKING CONDITIONS
- Normal internal working environment.
- Approximately 20% travel (can be up to 3-5 days or more in a month, including weekends, depending upon scheduling requirements).
- The individual selected for this position must possess and maintain a valid driver’s license and be able to navigate areas of the country by using electric direction methods.
- Ability to travel by car, airplane or other modes of transportation required.