Summary
Lead the development and execution of high-impact, integrated B2B marketing campaigns and events that drive pipeline and customer engagement across key segments. Orchestrate cross-functional programs aligning digital, content, and event strategies to elevate brand presence and support revenue-generating GTG initiatives.
Job Description
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.
Job Summary
We’re looking for a strategic, results-driven Senior Campaign Lead to lead the development and execution of high-impact, integrated marketing campaigns and events. In this role, you will orchestrate cross-functional programs that align digital, content, and event strategies to drive pipeline, elevate brand presence, and deepen customer engagement. The ideal candidate brings a strong command of the B2B tech buyer journey, sharp analytical instincts, and proven experience managing complex campaign initiatives in a matrixed environment.
What you’ll do
- Own the development and execution of full-funnel, multi-channel campaigns tied to business goals across key segments, industries, or product areas.
- Lead cross-functional campaign teams—including performance marketing, field marketing, digital, and sales enablement—from strategy through execution.
- Drive alignment across content, digital, and events to create cohesive campaign experiences across the funnel.
- Serve as the strategic campaign lead for high-priority GTM initiatives, power play launches, and revenue-generating programs.
- Collaborate with leadership to shape campaign strategies that support company-wide objectives and sales motions.
- Analyze campaign performance and business impact (MQLs, pipeline contribution, conversion rates, ROI), and recommend continuous improvements.
- Drive alignment with sales teams to ensure campaigns are actionable, measurable, and effective throughout the funnel.
- Mentor junior campaign team members and contribute to the development of best practices, playbooks, and scalable processes.
- Manage campaign budgets, timelines, agency/vendor partnerships, and resource allocation to ensure quality and efficiency.
- Collaborate with event marketing and field teams to incorporate virtual, field, and industry events into campaign plans.
- Shape event strategy by campaign stage (e.g., awareness webinars, mid-funnel workshops, ABM executive events).
- Oversee event-related deliverables including invitations, promotional plans, booth messaging, and follow-up sequences.
- Analyze campaign + event performance and optimize based on engagement, lead quality, and pipeline contribution.
What we expect of you
Minimum basic requirements
- Bachelors degree and 5+ years of experience in B2B marketing, preferably in a technology, SaaS, or enterprise software company OR 9+ years of experience in B2B marketing, preferably in a technology, SaaS, or enterprise software company
- Proven success in developing and leading integrated marketing campaigns with measurable business results.
- Strong understanding of the B2B customer journey, segmentation, and account-based marketing (ABM) strategies.
- Experience leading cross-functional teams and influencing senior stakeholders across marketing, product, and sales.
- Deep expertise in campaign planning, content strategy, digital channels, and performance measurement.
- Exceptional communication, presentation, and stakeholder management skills.
- Highly organized, proactive, and adaptable with strong project management capabilities.
Preferred skills, experience and qualities
- Experience managing or mentoring team members.
- Background in industry-specific or global campaign execution.
- Familiarity with intent data, lead scoring, and funnel velocity strategies.
- Hands-on experience with marketing automation platforms (e.g., Marketo), CRM (e.g.,
- Salesforce), and analytics tools (e.g., Tableau, Power BI).
Pay range: $88,000 - $126,200 depending on experience and skill set
Annual bonus target of 5% subject to terms and conditions of plan
Benefits overview: https://cdw.benefit-info.com/
Salary ranges may be subject to geographic differentials
We make technology work so people can do great things.
CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.
CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, CDW’s goal is to get to know you as an applicant and understand your experience, strengths, skills, and qualifications. While AI can help you present yourself more clearly and effectively, the essence of your application should be authentically yours. To learn more, please review CDW's AI Applicant Notice.