Manager, Programs Marketing

Serve as a key connector between the Programs and Marketing teams, ensuring programs and related events are amplified effectively and cohesively across all touchpoints

Develop and execute marketing campaigns to promote program events, initiatives, and key milestones across digital and social channels

Partner with the Programs team to create recruitment materials and strategies to recruit facilitators and students for in-person and online programs

Design and implement marketing strategies to drive signups for our learning platform, including awareness, acquisition, and engagement

Design and execute student engagement and retention strategies for our learning platform through targeted in-platform marketing activities

Build and optimize marketing plans to drive qualified traffic to our learning platform, converting visitors into active members through targeted messaging and calls-to-action

Create integrated, multi-platform marketing materials that reflect the voice and mission of the organization while meeting the distinct needs of each program’s audience

Outreach to our student and alumni community to facilitate content submissions for marketing content

Provide strategic support on ad creative, targeting, and messaging to drive traffic to our learning and amplify programs initiatives — maximizing both click-through and conversion rates

Track and analyze campaign performance metrics across channels, using data insights to continuously refine strategies and improve member acquisition and retention

Strong cross-functional collaboration skills with the ability to translate program goals into effective marketing strategies and campaigns

Strong project management skills to lead multiple projects with numerous stakeholders

Familiarity with online learning audiences and communities, with an understanding of what drives engagement, participation, and long-term membership

Demonstrated ability to develop and execute data-driven marketing campaigns, using performance metrics and audience insights to guide strategy
Experience creating integrated digital marketing campaigns across social media, email, web, and community platforms

Strong storytelling and content development skills with the ability to translate complex ideas into engaging, accessible messaging
Experience supporting community-building initiatives such as online forums, digital learning communities, events, or member engagement programs

Comfort working in a fast-paced, collaborative environment and managing multiple initiatives simultaneously

Passion for advancing equity and opportunity in technology for girls, women, and nonbinary individuals