VP New Business Sales

🇺🇸Remote - Remote US$180K–$280K/yri7h ago

K-12 Sales New Business Sales Sales Leadership Enterprise Sales Business Development Sales Team Management

Summary

VP of New Business Sales will lead Apptegy's new business acquisition strategy and execution, managing a team of Account Executives and Sales Managers across SMB, Mid-Market, and Municipal segments. This builder role combines strategic vision with hands-on sales leadership to drive net new ARR growth in the EdTech sector.

Key Responsibilities: Build and lead a high-performing new business sales team, own net new ARR targets and pipeline forecasting, define go-to-market strategy including territory design and segmentation, and optimize top-of-funnel conversion through cross-functional partnerships. Champion AI tool adoption, manage competitive positioning, and establish onboarding and coaching frameworks to accelerate rep productivity.

Skills & Tools: Strong analytical capabilities in pipeline management, forecasting, and sales process optimization; proven ability to recruit, develop, and retain top sales talent; strategic mindset combined with hands-on execution. Experience with AI tools, automation, and data-driven decision-making in sales leadership roles.

Qualifications: 15+ years of B2B sales experience with at least 10 years in sales leadership roles, including experience managing managers (second-line leadership). Proven track record of building and scaling outbound/new business sales teams in SaaS, preferably with EdTech experience.

Location: Remote - Remote US

Compensation: $180K–$280K/yr (estimated)

Job Description

Who We Are

At Apptegy, we are more than a tech company; we are partners dedicated to transforming how schools communicate and shape the future of education. Your work here will directly empower districts to share their stories, engage their communities, and celebrate student success. We're a team of thoughtful, high-performing individuals committed to making a tangible impact. If you're looking for a dynamic environment where you'll be supported with exceptional mentorship and resources to grow your career, come build with us.

The Role

The Vice President, New Business Sales will own the strategy, execution, and leadership of Apptegy’s new business acquisition motion. Reporting to the Chief Revenue Officer, this leader will directly manage a team of New Business Account Executives and Sales Managers, set the direction for segment strategy, and be accountable for driving net new ARR. This is a builder role - equal parts strategic thinker and hands-on sales leader. At Apptegy, we believe AI makes great people even better - and this leader will be expected to bring that philosophy into how their team operates every day.

What You’ll Do

Build, lead, and develop a high-performing New Business sales team across SMB, Mid-Market, and Municipal/District segments
Own net new ARR targets and report pipeline health, forecasting, and attainment to executive leadership
Define and refine go-to-market strategy for new business: territory design, segmentation, and coverage models
Partner closely with Revenue Operations, Sales Development (SDR), and Marketing to optimize top-of-funnel and conversion
Establish clear onboarding, ramping, and coaching frameworks to reduce time-to-productivity for new AEs
Collaborate cross-functionally with Product, Client Success, and Marketing to represent new customer needs
Champion the use of AI tools and automation across the new business team to increase rep productivity, improve pipeline visibility, and accelerate the sales cycle
Track competitive landscape and adjust playbooks accordingly

What You’ll Bring

15+ years of B2B sales experience with at least 10 years in a sales leadership role
Proven track record of building and scaling outbound / new business sales teams in SaaS - EdTech experience a plus
Experience managing managers (second-line leadership)
Strong analytical approach to pipeline management, forecasting, and sales process optimization
Demonstrated ability to recruit, develop, and retain high-performing sales talent
Excellent communicator - can present confidently to C-suite internal stakeholders and enterprise customers
Comfort operating in a fast-paced, high-accountability, values-driven environment
A mindset that embraces AI as a force multiplier - with a curiosity for how emerging tools can make your team faster, smarter, and more effective
Experience with Salesforce CRM and modern sales engagement tools

What Makes You Stand Out

Experience integrating AI-powered sales tools (e.g., forecasting, call intelligence, outreach automation) into a new business motion
EdTech, GovTech, or K–12 district sales experience
Familiarity with school district procurement cycles and the public-sector buying process
Experience scaling an existing sales team over time, building on an established foundation to drive continued growth

Why Apptegy

Join a team that’s committed to your success. At Apptegy, we’re passionate about creating an environment where you can do your best work and find true fulfillment. We believe in investing in our people—both professionally and personally—because your well-being drives our collective impact.

US Employee Benefits:

Comprehensive medical, dental, vision, and life insurance coverage

Retirement 401(k) with employer match

Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)

Mental Health Reimbursement

Unlimited paid time off, including seasonal (December) company-wide time off

Paid parental and medical leave

MX Employee Benefits:

Private medical insurance for you and your dependents
Life insurance
15 days Aguinaldo
Vales de Despensa
Fondo de Ahorro
Caja de Ahorro
Flexible paid time off policy
Paid travel to/from Little Rock, Arkansas for Onboarding.

Apptegy champions the thoughtful integration of AI to empower our teams and processes. As we seek to understand your individual capabilities and how you might contribute, we ask that all responses to application questions and during interviews are genuinely your own. Please refrain from using AI generation tools, as our aim is to assess your authentic voice and expertise.

Equal Opportunity Employer

Apptegy is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.