Social Media Specialist, Eastern or Central Time Zone

🇺🇸In-Person - Dallas, TX$32K–$45K/yri1h ago

K-12 Marketing Social Media Management Content Development Community Management Brand Strategy

Role Snapshot

Social Media Specialist responsible for building and executing Turnitin's social media strategy across multiple platforms. This role shapes the company's external brand presence through creative, timely, and platform-specific content while managing community engagement and ambassador programs.

Key Responsibilities: Develops social media strategies and campaigns, creates platform-specific content for LinkedIn, Instagram, Facebook and other channels, manages quarterly and monthly content calendars, and leads real-time community management. Also manages employee and educator ambassador programs, reports on performance metrics, and stays current with social media trends and best practices.

Skills & Tools: Excellent creative writing and communication skills with strong organizational abilities and attention to detail. Requires proficiency in social media platforms, content strategy, real-time trend analysis, and the ability to work flexibly and responsively in a fast-paced environment.

Qualifications: Not specified in job description. Typically requires 2-4 years of social media management or digital marketing experience with demonstrated expertise in content creation and community management.

Location: In-Person - Dallas, TX

Compensation: $32K–$45K/yr (estimated)

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Job Description

The social media specialist will support and execute Turnitin’s social media strategy. The position’s responsibilities include building social media strategies and campaigns, setting quarterly and monthly content calendars, leading community management, managing the employee social media sharing program, and drafting and posting all social media content.

The social media specialist will play a crucial role in shaping Turnitin’s external brand presence. They will follow social media trends and think creatively and quickly about ways to stay true to the Turnitin brand while engaging in timely and platform-specific content. They should be an excellent, creative communicator with strong organizational capabilities and high attention to detail with an ability to remain responsive and flexible in a fast-paced environment.

KEY RESPONSIBILITIES

Builds and executes social media strategies and campaigns, including drafting platform-specific written content and collaborating with design on visuals reflecting platform trends.
Sets quarterly and monthly content calendars.
Creates platform-specific content for LinkedIn, Instagram, Facebook, and other platforms as needed, including copy, visuals, and videos.
Responds in real-time to newsworthy moments and platform-specific trends so Turnitin is part of the conversation.
Leads community management on all platforms, liaising with customer service as needed.
Manages employee and educator ambassador programs, including recruitment, engagement, and content delivery.
Reports regularly on content and program performance and community management themes.
Researches and makes recommendations on best practices and strategies for increasing social media engagement.