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Lakeshore Learning Materials

Vice President, Northern California/Northwest Region

Lakeshore Learning Materials
๐Ÿ‡บ๐Ÿ‡ธIn-Person - San Francisco Bay Area, CA$180Kโ€“$280K/yriJust now
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Role Snapshot

Senior sales leader responsible for driving revenue growth, setting regional sales strategy and culture, and developing sales talent across the Northern California and Northwest territory. The role is highly field-based, with the leader coaching teams and engaging customers directly.

Key Responsibilities: Achieve budgeted sales quota and KPIs, forecast revenue, and conduct ride-alongs with Regional Sales Managers while personally engaging key customers. Coach sales staff in live selling situations, lead training and onboarding, use data to identify pipeline gaps, and recruit and retain top talent.
Skills & Tools: Strong hands-on selling ability across prospecting, discovery, presentation, negotiation, and closing, plus data-driven forecasting and pipeline management. Key soft skills include coaching, accountability, relationship building, and the ability to lead a high-performance culture while traveling extensively.
Qualifications: A proven sales professional with years of personal sales success and prior sales leadership experience, typically at the regional or senior management level. A willingness to travel extensively across the region is required; specific degree requirements were not stated.
Location: In-Person - San Francisco Bay Area, CA
Compensation: $180Kโ€“$280K/yr (estimated)

Job Description

The Vice President of Outside Sales is the senior sales leader responsible for driving revenue growth and developing people across an assigned territory. This is not a desk-based leadership role. Our most successful Vice Presidents are highly visible in the field, spending the majority of their time alongside Regional Sales Managers and customers, coaching in real time, advancing opportunities and helping close business.

This role is ideal for a proven sales professional who has spent years winning business personally and who still enjoys being in front of customers. The Vice President owns the performance of the territory through hands-on coaching, ride-alongs, customer engagement and disciplined execution.

The right candidate is a true road warrior who thrives on travel, enjoys being in front of customers and is passionate about helping sales teams win.

Life out in the field looks like this:

  • Achieve annual budgeted sales quota and KPI targets for the region.
  • Forecast sales and drive revenue growth across your assigned territory.
  • Set strategy, priorities, and sales culture for region.
  • Spend time in the field conducting ride-alongs with Regional Sales Managers and participating in customer meetings.
  • Coach sales professionals in live selling situations, helping them improve prospecting, discovery, presentation, negotiation and closing skills.
  • Lead training and onboarding initiatives.
  • Personally engage with key customers, decision-makers and stakeholders to accelerate opportunities and secure new business.
  • Drive a high-performance culture by celebrating strong performance, coaching for improvement, and taking appropriate action when performance expectations are not met.
  • Use data as a tool to drive long-term growth by identifying pipeline gaps, developing action plans, and positioning territories, headcount, and resources where the greatest opportunities exist.
  • Recruit and retain high-performing sales talent.
  • Travel extensively throughout the region.

What Success Looks Like 

  • Achieves annual budgeted sales quota.
  • Increased sales productivity and performance across the region.
  • Strong customer relationships and increased market share.
  • Visible leadership with a high level of customer and employee engagement.
  • Successful development of future sales leaders.
  • A highly engaged, motivated sales team that feels supported, challenged, and equipped to win.
  • A culture of accountability, execution, and continuous improvement.

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