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Summary
Sales Representative (Account Executive) for Top Hat seeking a motivated professional to develop relationships with colleges and universities in the Minneapolis/St. Paul territory, demonstrating the value of their educational platform to drive adoption among professors.
Job Description
Fast Facts
Top Hat is seeking a motivated Sales Representative (Account Executive) for the Minneapolis / St. Paul area to develop relationships with colleges and universities, demonstrating the value of their educational platform and products.
Responsibilities: The Sales Rep will be responsible for prospecting, closing new business opportunities, representing Top Hat's products, and collaborating with Customer Success Managers to enhance the customer experience.
Skills: Required skills include previous sales experience (2+ years), ability to close complex deals, effective prospecting, and strong presentation skills.
Qualifications: A bachelor's degree and a valid driver's license are required. Experience selling to professors in-person is preferred.
Location: This position is based in Minneapolis / St. Paul, requiring local candidates due to travel to campuses within the territory.
Compensation: Not provided by employer. Typical compensation ranges for this position are between $55,000 - $85,000.
Imagine someone gave you these three things: the opportunity to change the future of education, the autonomy to manage and grow your own territory, and all the necessary tools to be successful. If a job that combines all three of those things interests you, you may be a fit for our Sales Representative role here at Top Hat!
As a Sales Rep, you will be assigned a territory of colleges and universities where you’ll have the autonomy to develop professional relationships with professors, demonstrate the value of our platform and products, and convert them into clients. You will add value by working with professors to enhance their teaching methods and help bring the educational experience into the future. To do this, you will show how our products help both students and professors engage in the classroom experience and how they enable better learning outcomes. In essence, you will be making education better for students: one professor, one classroom, and one school at a time.
This in-territory sales representative position requires approximately 40%-50% of your time to be spent on campus annually. During the sales seasons (approximately mid-January through May and mid-August through mid-December), you may spend up to 75% of your time on campus. You will be responsible for travelling to campuses within your territory to prospect professors.
Due to the travel requirements, we are only considering local candidates located within the Greater Minneapolis and St. Paul area.
What You’ll Do:
- You will find, create, facilitate, and close new business opportunities in your assigned accounts.
- Represent and sell the full suite of Top Hat and approved partner products and services, including Top Hat’s digital textbook content and SaaS platform.
- Effectively position & message Top Hat’s value proposition to professors or department leaders, using a mixture of inside and outside sales techniques.
- You will work closely with Customer Success Managers and internal product and marketing partners to ensure a great customer experience for professors and to maximize revenue growth.
Who You Are:
- You have a Bachelor's degree. You are highly motivated, achievement-oriented and excited to join a team that is driving change in higher education!
- You have 2+ years of experience in a sales role. Experience selling to professors in person on campus is highly preferred.
- This role requires 40-50% (up to 75%) of your time travelling to campuses for in-person sales. A valid Driver’s License is required.
- You have a Bachelor's degree.
- You have the sales skills, including the ability to identify, drive, and close large/complex deals, prospect effectively, and run the full sales cycle (including cold calling, demos, discovery, solution presentation, negotiation and closing).
- You are ambitious and have the drive to succeed.
- You have experience working in a metrics-driven environment and remain positive when facing common objections.
- You have a strong ability to interpret and apply feedback/coaching quickly.
Why team members love working at Top Hat:
- A noble mission that creates meaningful, fulfilling work
- A team that cares deeply for customers and for each other
- Flexible, remote first work environment
- Professional learning and development for all role levels
- An awesome and welcoming Toronto HQ
- Competitive health benefits that start on day one
- A management team focused on performance, growth, engagement and connection
- Our winning strategy and market potential
- Innovative PTO policy with lots of time and space for self-care
- Passionate customers that believe in us—and what we do
- A chance to work with new tech like generative AI—and see the customer impact

