Regional Sales Manager, Bay Area

🇺🇸In-Person - Oakland, CA$110K–$160K/yri1h ago

K-12 Sales Enterprise Sales Account Management Business Development Sales Enablement Partnership Management

Role Snapshot

Regional Sales Manager for Lakeshore Learning Materials responsible for cultivating relationships with school districts and educational programs across the Bay Area territory. The role combines strategic B2B sales with uncapped commission potential in the K-12 educational market.

Key Responsibilities: Build and maintain relationships with key customers and school districts within assigned territory, secure new and repeat business, partner with internal sales resources to execute territory strategies, and collaborate with regional leadership to drive sales initiatives. Participate in industry conferences and communicate regularly with internal departments to streamline operations and increase sales.

Skills & Tools: Strategic, outcome-oriented mindset with strong people skills and outstanding communication abilities. Demonstrated ability to build relationships, assess customer needs, and execute sales strategies in B2B educational markets.

Qualifications: Not explicitly stated in job description; typically requires 3-5 years of B2B sales experience, preferably in educational products or services sector. Knowledge of K-12 school district procurement processes and ability to manage multi-state territory preferred.

Location: In-Person - Oakland, CA

Compensation: $110K–$160K/yr (estimated)

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Job Description

The stars are in alignment. Make your move.

We’re looking for an energetic and talented Regional Sales Manager to join us—as we continue to extend our reach in the K–12 educational space. In this role, you’ll cultivate new and existing relationships with school districts and educational programs—serving our devoted customer base in the early childhood and educational markets, while also exploring new market segments like middle schools and high schools. In return, you’ll be generously rewarded for your successes. In addition to a super-competitive base salary, there is no cap on commissions at Lakeshore. That means the more you sell, the more you earn. As a highly successful and stable company with more than 65 years of experience, we also have a sales support team to help with initiatives in your market, plus a top-notch Marketing team that provides tools and resources to get the job done. To excel in this position, you should possess a strategic, outcome-oriented mindset, a dynamic personality and outstanding people skills.

Securing new and repeat business by building strong relationships with key customers and stakeholders, responsible for a designated geographical area (in some cases, multiple states)
Partnering with internal sales resources to support needs and increase business
Consistently calling on, building, and maintaining relationships with customers within assigned territory
Collaborating with your RVP/RD to build, adjust, and drive sales strategies
Targeting key customers and begin to assess and uncover customer needs
Communicating respectfully, effectively, concisely, and with clarity to all inside partners in regular meetings with a variety of internal HQ departments and sales channels to streamline communication, build relationships, and increase sales.
Participating in local, state and national conferences to promote the Lakeshore brand