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Thought Industries

Business Development Representative

Thought Industries
🇺🇸In-Person - Boston, MA$45K–$60K/yri15min ago
CorporateSalesBusiness DevelopmentSales DevelopmentInside SalesLead GenerationAccount Management
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Role Snapshot

Business Development Representative responsible for full-cycle prospecting and pipeline generation through both outbound and inbound activities. This role builds foundational sales skills while owning a defined territory and hitting SQL targets in partnership with assigned Account Executives.

Key Responsibilities: Execute multi-touch outbound prospecting campaigns (cold calls, personalized emails, LinkedIn outreach) within assigned territory, qualify inbound leads against ICP criteria, and maintain accurate pipeline data in Salesforce while collaborating with AEs on account strategy.
Skills & Tools: Proficiency in prospecting tools (LinkedIn, Apollo, intent data platforms), strong cold-calling and email communication abilities, discovery and objection-handling skills, and familiarity with CRM systems (Salesforce); self-motivation, attention to detail, and ability to work independently on a small team.
Qualifications: No specific education requirement stated; ideal candidate has sales prospecting experience or genuine willingness to develop foundational sales skills with track record of self-motivation and ability to hit activity and pipeline targets.
Location: In-Person - Boston, MA
Compensation: $45K–$60K/yr (estimated)
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Job Description

We're hiring a Business Development Representative for a hybrid, full-cycle prospecting role. You'll be assigned a territory and a set of Account Executives to partner with, and you'll be responsible for building a healthy pipeline of Sales Accepted Leads (SALs) and Sales Qualified Leads (SQLs), from both self-sourced outbound prospecting and inbound demand. You will not be a lead-qualification-only BDR: you own a number, and you hit it through a mix of outbound-sourced and inbound-converted SQLs.

This is an ideal role for someone who is self-motivated and driven, wants to build the foundational skills — prospecting, discovery, objection handling, and pipeline management — needed to become a top-performing Account Executive, and either has experience on or genuinely wants to work on a smaller, high-ownership team.

What You'll Do

Outbound SQLs

  • Own a defined territory, working closely with your assigned AEs on account strategy and target account selection

  • Research and build target account and contact lists within our Ideal Customer Profile (ICP), using tools like LinkedIn, Apollo, and other prospecting/intent data sources

  • Execute multi-touch outbound sequences (cold calls, personalized emails, LinkedIn/social outreach) to generate net-new sales conversations

  • Personalize outreach based on account research, trigger events, buyer persona insights, and intent signals rather than relying on generic templates

  • Consistently hit weekly/monthly activity KPIs (calls, emails, connects) and outbound-sourced SQL targets

Inbound SQLs

  • Respond to and qualify inbound leads (demo requests, content downloads, webinar registrants) within SLA

  • Run structured discovery calls to qualify leads against ICP and buying-stage criteria (e.g. MEDDPICC)

  • Convert qualified inbound and outbound conversations into SQLs — qualified conversations for your assigned AEs that move into the discovery phase of pipeline

Pipeline & Reporting

  • Maintain accurate, real-time activity and pipeline data in Salesforce (SFDC)

  • Partner with Marketing on campaign follow-up, event pre/post outreach, and lead-source feedback

  • Partner with assigned AEs on territory strategy and account-based outbound plays

  • Occasionally represent Thought Industries at sponsored events, webinars, and field marketing activities to drive attendance and generate on-site pipeline