Role Snapshot
Director of Digital at ACAMS owns the strategy, roadmap, and delivery of ACAMS.org and the broader Digital Ecosystem, serving as the connective tissue between Marketing, Product, Sales, Operations, and News/Intelligence to drive revenue-generating digital experiences.
Key Responsibilities: Develop and maintain the website roadmap spanning the full digital lifecycle (Find, Try, Buy, Renew, Consume), drive stakeholder alignment across divisions, own agile release processes with engineering and design teams, and optimize digital commerce and subscription experiences. Define and track KPIs for digital performance and lead executive updates on roadmap progress.
Skills & Tools: Expertise in digital product management, e-commerce, agile delivery (Scrum/Kanban), and cross-functional stakeholder management with strong data-driven decision-making abilities in web analytics, A/B testing, and customer journey optimization. Proficiency with CMS, e-commerce, CRM, and analytics platforms required.
Qualifications: 8–10+ years in digital product management, digital experience, or e-commerce leadership with proven success managing revenue-generating websites or digital platforms. Bachelor's degree required; advanced degree or product management certification a plus; familiarity with professional associations, credentialing, or B2B publishing environments is strongly preferred.
Location: In-Person - Toronto, ON
Compensation: CA$140K–CA$200K/yr (estimated)
Job Description
Opportunity at a Glance
The Director of Digital owns the strategy, roadmap, and ongoing delivery of ACAMS.org and the broader ACAMS Digital Ecosystem. This is more than a website leadership role: our digital platform is a product in its own right, spanning discovery, trial, purchase, and renewal of certifications, training, membership, and subscription-based news and intelligence content. You will act as the connective tissue between Marketing, Product, Sales, Operations, and News/Intelligence &mdash
- translating business goals into a prioritized backlog and shipping continuously through an agile delivery process.
Responsibilities
&bull - Develop and maintain the roadmap for ACAMS.org, with stakeholder buy-in, spanning the full Digital Lifecycle: Find, Try, Buy, Renew, and Consume
&bull - Play a leading role in defining the product vision for the ACAMS Digital Ecosystem &mdash
- an end-to-end digital experience supporting ACAMS members across their professional journeys, from first certification through ongoing intelligence and community engagement
&bull - Drive stakeholder alignment across Marketing, Product, Sales, Operations, and News/Intelligence divisions to maintain a unified backlog and prioritize website changes against business impact
&bull - Own the ongoing release of website enhancements and bug fixes through an agile delivery process, partnering with engineering, design, and vendor teams on sprint planning, QA, and launch
&bull - Optimize the digital commerce and subscription experience &mdash
- conversion, self-service, and renewal &mdash
- for products including premium news and intelligence content
&bull - Define and track KPIs for digital performance (traffic, conversion, engagement, retention) and use data and user research to inform prioritization
&bull - Lead and participate in regular executive updates on roadmap progress, results, and risks
Qualifications
&bull - 8–10+ years in digital product management, digital experience, or e-commerce leadership, including ownership of a revenue-generating website or digital platform
&bull - Proven success managing a cross-functional backlog and shipping through agile processes (Scrum/Kanban) with internal teams and external partners
&bull - Experience with subscription, membership, or premium content business models
- familiarity with CMS, e-commerce, CRM, and analytics platforms
&bull - Strong stakeholder management and executive communication skills &mdash
- able to build consensus across divisions with competing priorities
&bull - Data-driven decision-maker comfortable with web analytics, A/B testing, and customer journey optimization
&bull - Bachelor’s degree required
- advanced degree or product management certification a plus. Familiarity with professional associations, credentialing, or B2B publishing environments is a strong plus
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