Social Media Specialist

🇬🇧In-Person - Birmingham, United Kingdom£22K–£28K/yriJust now

K-12 Marketing Social Media Marketing Content Development Community Management Brand Marketing Digital Marketing

Role Snapshot

Social Media Specialist who will build and execute Turnitin's social media strategy across multiple platforms, shaping the company's external brand presence through strategic content creation and community management.

Key Responsibilities: Develop social media strategies and campaigns with quarterly/monthly content calendars, create platform-specific content for LinkedIn, Instagram, Facebook and other channels, manage community engagement in real-time, and lead ambassador programs while tracking performance metrics.

Skills & Tools: Excellent creative communication with strong organizational abilities, attention to detail, real-time responsiveness, platform trend awareness, content strategy development, and ability to work flexibly in fast-paced environments.

Qualifications: Not explicitly stated in job description; typically requires 2-3 years social media or digital marketing experience with demonstrated portfolio of successful campaigns.

Location: In-Person - Birmingham, United Kingdom

Compensation: £22K–£28K/yr (estimated)

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Job Description

The social media specialist will support and execute Turnitin’s social media strategy. The position’s responsibilities include building social media strategies and campaigns, setting quarterly and monthly content calendars, leading community management, managing the employee social media sharing program, and drafting and posting all social media content.

The social media specialist will play a crucial role in shaping Turnitin’s external brand presence. They will follow social media trends and think creatively and quickly about ways to stay true to the Turnitin brand while engaging in timely and platform-specific content. They should be an excellent, creative communicator with strong organizational capabilities and high attention to detail with an ability to remain responsive and flexible in a fast-paced environment.

KEY RESPONSIBILITIES

Builds and executes social media strategies and campaigns, including drafting platform-specific written content and collaborating with design on visuals reflecting platform trends.
Sets quarterly and monthly content calendars.
Creates platform-specific content for LinkedIn, Instagram, Facebook, and other platforms as needed, including copy, visuals, and videos.
Responds in real-time to newsworthy moments and platform-specific trends so Turnitin is part of the conversation.
Leads community management on all platforms, liaising with customer service as needed.
Manages employee and educator ambassador programs, including recruitment, engagement, and content delivery.
Reports regularly on content and program performance and community management themes.
Researches and makes recommendations on best practices and strategies for increasing social media engagement.