Social Media Specialist

🇬🇧In-Person - Leeds, United Kingdom£22K–£28K/yri7h ago

K-12 Marketing Social Media Management Content Development Community Management Brand Strategy

Role Snapshot

Social Media Specialist responsible for building and executing Turnitin's social media strategy across multiple platforms. The role shapes the company's external brand presence through creative, timely content and community engagement.

Key Responsibilities: Draft and post platform-specific content for LinkedIn, Instagram, Facebook, and other channels; set quarterly and monthly content calendars; lead community management and real-time trend responses. Manage employee ambassador programs, track performance metrics, and research best practices for engagement.

Skills & Tools: Expert creative communicator with strong organizational abilities, attention to detail, and platform-specific content expertise (copywriting, visuals, video). Ability to respond quickly to trends, remain flexible in fast-paced environments, and collaborate across teams.

Qualifications: Not specified in job description. Typically requires 2-4 years of social media management experience, proven track record managing multiple platforms, and strong portfolio of campaign work.

Location: In-Person - Leeds, United Kingdom

Compensation: £22K–£28K/yr (estimated)

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Job Description

The social media specialist will support and execute Turnitin’s social media strategy. The position’s responsibilities include building social media strategies and campaigns, setting quarterly and monthly content calendars, leading community management, managing the employee social media sharing program, and drafting and posting all social media content.

The social media specialist will play a crucial role in shaping Turnitin’s external brand presence. They will follow social media trends and think creatively and quickly about ways to stay true to the Turnitin brand while engaging in timely and platform-specific content. They should be an excellent, creative communicator with strong organizational capabilities and high attention to detail with an ability to remain responsive and flexible in a fast-paced environment.

KEY RESPONSIBILITIES

Builds and executes social media strategies and campaigns, including drafting platform-specific written content and collaborating with design on visuals reflecting platform trends.
Sets quarterly and monthly content calendars.
Creates platform-specific content for LinkedIn, Instagram, Facebook, and other platforms as needed, including copy, visuals, and videos.
Responds in real-time to newsworthy moments and platform-specific trends so Turnitin is part of the conversation.
Leads community management on all platforms, liaising with customer service as needed.
Manages employee and educator ambassador programs, including recruitment, engagement, and content delivery.
Reports regularly on content and program performance and community management themes.
Researches and makes recommendations on best practices and strategies for increasing social media engagement.