Summary
Marketing Operations Manager responsible for owning and optimizing Mongoose's MarTech stack (HubSpot-primary), driving automation and AI integration, and ensuring clean data infrastructure that supports the full prospect-to-customer journey.
Job Description
Run the Operational Rhythm: Own the cadence that keeps marketing moving — lead routing, scoring, lifecycle nurtures, and campaign execution. Make sure the right data reaches the right people at the right time, every time.
Drive Lifecycle & Funnel Performance: Think beyond the campaign. Own the full prospect-to-customer journey, building nurture programs that move people through the funnel and partnering with Sales and Growth to strengthen pipeline and conversion.
Turn Data Into Direction: Build dashboards and reporting that tell a clear story about marketing's impact on revenue. Spot trends, flag opportunities, and give leadership the insights they need to make confident decisions.
Be a Force Multiplier: Model what AI-augmented marketing looks like in practice. Share what's working, document the playbooks, and help the rest of the team build fluency through the work itself — not formal training.
Own Events & Key Programs: Run the operational backbone of webinars, conferences, and customer programs — from registration to follow-up — ensuring every touchpoint is tracked, intentional, and tied to outcomes.
Manage Vendors & the Stack: Own MarTech budget, vendor relationships, and renewals. Bring rigor to every build-vs-buy-vs-automate decision and make sure every tool earns its place.
Keep It Clean & Compliant: Be the guardian of marketing data integrity. Stay ahead of GDPR, CCPA, FERPA, and higher-ed data considerations — because clean, structured, trustworthy data isn't just good practice, it's the foundation everything else is built on.
You've been here before: 4–7 years in Marketing Operations or a related B2B SaaS role, ideally in EdTech. You know the landscape and can hit the ground running.
You know your tools: Hands-on experience managing a MarTech stack — HubSpot (required), plus ABM and analytics tools. You don't just know what the buttons do, you know why they matter.
You've built things that scale: A track record of implementing automation and process optimization that actually sticks. You've made teams faster, smarter, and less reliant on manual work.
You're fluent in AI: Familiar with LLMs, automation platforms, and AI-powered analytics — and excited about where it's all heading. You don't wait for someone else to figure it out.
You think in systems: Experience designing workflows that connect data, tools, and teams. You see the whole picture and build accordingly.
You speak data: Strong analytical chops with the ability to translate numbers into narratives that drive decisions — not just reports that collect dust.
You bridge the gap: Experience aligning marketing and sales through cross-functional initiatives. You know that pipeline is a team sport.
You keep things moving: Excellent project management and organizational skills. Deadlines don't scare you — dropped balls do.
You play it straight: Solid understanding of data privacy, compliance, and governance. You know the rules and why they exist.
Built or managed AI-driven systems or agent-based workflows.
Led a digital transformation or systems modernization initiative and lived to tell the tale.
You’ll join a team passionate about making meaningful connections in higher education and changing lives through smarter communication. We’re all about collaboration, growth, and doing work that truly makes a difference.
Over 4,000 teams across more than 950 higher education institutions partner with Mongoose to Make Every Message Count™. Our SaaS platform helps colleges and universities drive engagement at every stage of the student lifecycle, from admissions to alumni relations.
Our values define us, and we celebrate diversity in all its forms. If you don’t meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. We value diverse perspectives and are eager to hear what you can bring to our team.
Comprehensive medical, dental, and vision coverage
401K with company match: 100% of the 1st 3% and 50% of the next 2%
Flexible PTO
Competitive Leave Policies
13 paid holidays, including a week off between Christmas and New Year’s
If this sounds like your kind of challenge, let’s talk! Apply today and help us move people forward, one conversation at a time.
At Mongoose, we believe diversity drives innovation and inclusion builds stronger teams. We're proud to be an equal opportunity employer — we welcome applicants of all backgrounds, experiences, and perspectives, and do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.
If you don't meet 100% of the qualifications listed but believe you can make an impact, we encourage you to apply. And if you need accommodations during the application process, just let us know — we're here to help.
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