Senior Performance Marketing Specialist

🇺🇸In-Person - Rio de Janeiro$85K–$130K/yri4h ago

Corporate Marketing Performance Marketing Paid Media Campaign Management Digital Marketing Growth

Role Snapshot

Senior Performance Marketing Specialist responsible for executing and optimizing paid acquisition campaigns across multiple global markets for Cambly's edtech platform. This fully remote, individual contributor role offers high autonomy and direct impact on campaign performance and growth.

Key Responsibilities: Own and optimize paid campaigns across Google, Meta, TikTok, and other platforms for international markets, including daily monitoring, creative testing, and performance reporting. Collaborate cross-functionally with creative and global marketing teams to ensure cultural relevance, build forecasts, and drive measurable results on CAC and ROAS metrics.

Skills & Tools: Expert-level paid media management across Google Ads, Meta, and multiple platforms with strong analytical and data-driven decision-making capabilities. Ability to work independently in remote/async environments, manage complex priorities, and balance detail-oriented execution with strategic thinking.

Qualifications: 5+ years of hands-on performance marketing and paid media experience with proven track record managing campaigns at scale across multiple markets or regions. Professional English proficiency and comfort with ambiguity, fast iteration, and taking ownership in a lean team environment.

Location: In-Person - Rio de Janeiro

Compensation: $85K–$130K/yr (estimated)

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Job Description

About Cambly

Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with high-growth markets across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and have direct impact across our most important markets.

About the Role

We are looking for a Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across multiple global markets. This is a fully remote, individual contributor role with a high degree of autonomy — you will own campaign performance end-to-end, work cross-functionally with global teams, and bring a data-driven point of view to every decision.

This is the right role for someone who wants real ownership, not just execution.

Key Responsibilities

Campaign Execution & Optimization

Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets
Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency
Test creatives, audiences, and placements in collaboration with the creative team
Build and maintain campaign reports and creative performance analysis
Contribute to budget planning and growth forecasting across markets

Collaboration & Market Insights

Work cross-functionally with Creative, and Global Marketing teams
Ensure campaigns are culturally relevant and properly localized for each market
Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps
Partner with local market experts where needed to ensure relevance and accuracy

Qualifications

Required

5+ years of hands-on experience in performance marketing / paid media
Proven track record managing Google Ads and Meta campaigns at scale with measurable results
Experience running campaigns across multiple markets or regions
Strong analytical skills and comfort with data-driven decision making
Ability to work independently and manage priorities in a remote, async environment
Professional English proficiency

Nice to Have