Digital Marketing Specialist

We are looking for a results-oriented Digital Marketing Specialist to drive digital acquisition, lead generation, and conversion across Discovery Education solutions and audiences. This hands-on role focuses on executing and optimizing paid digital advertising, improving website and landing page performance, and using data to drive measurable marketing results. Working collaboratively across Growth, Content, Creative, and Digital teams, this individual helps deliver integrated digital campaigns that drive customer acquisition and revenue growth across both school-based and direct-to-consumer channels.
In This Role You Will:
Paid Media & Digital Acquisition

Managing and optimizing paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels to drive qualified traffic, leads, and customer acquisition
Executing campaign strategies across B2B and direct-to-consumer (DTC) audiences, including audience targeting, budget pacing, creative testing, and performance optimization
Monitoring paid media performance against KPIs such as cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS), identifying opportunities to improve efficiency and results

Website & Conversion Optimization

Creating, updating, and optimizing campaign landing pages and digital experiences using tools such as WordPress and Elementor, in collaboration with web, content, and design partners
Supporting conversion rate optimization (CRO) through A/B testing, performance analysis, and improvements to landing pages, forms, and digital acquisition journeys

Digital Campaign Execution & Performance Analytics

Collaborating with cross-functional teams to execute integrated digital campaigns supporting lead generation, product launches, trial sign-ups, and customer acquisition across multiple markets and audiences
Tracking and analyzing campaign and website performance using tools such as Google Analytics, translating insights into actionable recommendations that improve marketing effectiveness
Identifying and testing new channels, audience strategies, and digital marketing capabilities to continuously improve acquisition and conversion performance

Core Competencies for Success

Paid Media Expertise: Strong knowledge of digital advertising platforms, campaign execution, audience targeting, and performance optimization
Analytical Thinking: Ability to interpret business context, and marketing data to translate insights into actionable improvements
Results Orientation: Focus on improving acquisition, conversion, and marketing efficiency
Hands-On Execution: Ability to independently manage campaigns and deliver high-quality work across digital platforms
Collaboration: Effective partnership with cross-functional teams to execute integrated marketing initiatives
Adaptability & Innovation: Curiosity, experimentation, and willingness to learn emerging digital marketing technologies and approaches

Credentials and Experience

Demonstrated experience executing and optimizing paid digital advertising campaigns, particularly across Google Ads, Meta Ads, and/or LinkedIn Ads
Experience managing campaign budgets, audience targeting, creative testing, and performance reporting with measurable acquisition or lead generation results
Proficiency with digital marketing analytics, tracking, and measurement tools, including Google Tag Manager, Google Analytics 4 (GA4) and campaign conversion tracking
Experience supporting digital lead generation, customer acquisition, and conversion optimization initiatives
Familiarity with content management systems and landing page development tools, preferably WordPress and Elementor
Experience with DTC, subscription-based, or product-led growth (PLG) marketing, including free trials and self-service acquisition, is a plus
Familiarity with SEO, A/B testing tools, and emerging AI-driven search and digital marketing capabilities is desirable
Legal right to work in the United States

This role is designed to be hybrid in Bath, UK. We want our recruitment process to be accessible to everyone. Our office is in a listed building and unfortunately does not have a lift. If this presents an accessibility issue, or you require any other reasonable adjustment for your interview, please let us know and we will be happy to discuss alternative arrangements. #li-remote
The hiring range for this position is between £35,650 - £39,600 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, this position is eligible for an Annual Bonus.