EdTech Jobs
Thought Industries

Business Development Representative

Thought Industries
🇺🇸In-Person - Boston, MA$45K–$65K/yri9h ago
CorporateSalesBusiness DevelopmentSales DevelopmentLead GenerationProspectingAccount Management
Prep for this Role

Role Snapshot

Business Development Representative responsible for building a healthy pipeline of Sales Accepted Leads and Sales Qualified Leads through full-cycle prospecting, outbound engagement, and inbound lead qualification in a hybrid role based in Boston.

Key Responsibilities: Own a defined territory executing multi-touch outbound sequences (cold calls, emails, LinkedIn outreach) to generate net-new conversations, qualify inbound leads within SLA using structured discovery frameworks, maintain accurate Salesforce data, and partner with Account Executives on account strategy and territory plays.
Skills & Tools: Proven prospecting, discovery, and objection-handling abilities; proficiency with LinkedIn, Apollo, and CRM tools like Salesforce; strong communication and research skills; self-motivation and ability to consistently hit activity KPIs; familiarity with MEDDPICC or similar qualification frameworks.
Qualifications: No specific education or years of experience explicitly required, though the role is designed for someone with sales fundamentals or genuine motivation to develop foundational Account Executive skills; previous SDR, BDR, or sales development experience is preferred but not mandatory.
Location: In-Person - Boston, MA
Compensation: $45K–$65K/yr (estimated)
Prep for this role with AI tools →

Job Description

We're hiring a Business Development Representative for a hybrid, full-cycle prospecting role. You'll be assigned a territory and a set of Account Executives to partner with, and you'll be responsible for building a healthy pipeline of Sales Accepted Leads (SALs) and Sales Qualified Leads (SQLs), from both self-sourced outbound prospecting and inbound demand. You will not be a lead-qualification-only BDR: you own a number, and you hit it through a mix of outbound-sourced and inbound-converted SQLs.

This is an ideal role for someone who is self-motivated and driven, wants to build the foundational skills — prospecting, discovery, objection handling, and pipeline management — needed to become a top-performing Account Executive, and either has experience on or genuinely wants to work on a smaller, high-ownership team.

What You'll Do

Outbound SQLs

  • Own a defined territory, working closely with your assigned AEs on account strategy and target account selection

  • Research and build target account and contact lists within our Ideal Customer Profile (ICP), using tools like LinkedIn, Apollo, and other prospecting/intent data sources

  • Execute multi-touch outbound sequences (cold calls, personalized emails, LinkedIn/social outreach) to generate net-new sales conversations

  • Personalize outreach based on account research, trigger events, buyer persona insights, and intent signals rather than relying on generic templates

  • Consistently hit weekly/monthly activity KPIs (calls, emails, connects) and outbound-sourced SQL targets

Inbound SQLs

  • Respond to and qualify inbound leads (demo requests, content downloads, webinar registrants) within SLA

  • Run structured discovery calls to qualify leads against ICP and buying-stage criteria (e.g. MEDDPICC)

  • Convert qualified inbound and outbound conversations into SQLs — qualified conversations for your assigned AEs that move into the discovery phase of pipeline

Pipeline & Reporting

  • Maintain accurate, real-time activity and pipeline data in Salesforce (SFDC)

  • Partner with Marketing on campaign follow-up, event pre/post outreach, and lead-source feedback

  • Partner with assigned AEs on territory strategy and account-based outbound plays

  • Occasionally represent Thought Industries at sponsored events, webinars, and field marketing activities to drive attendance and generate on-site pipeline