Digital Marketing Manager

Who We Are

At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level - whether it's cash, cheque, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 27,000 schools across North America trust KEV to manage over $8 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It's how we help schools stay compliant, reduce risk, and focus on what matters most, student success.

Backed by Five Arrows, the PE arm of Rothschild & Co., KEV is investing more than ever to support K-12 in a world of tighter budgets, rising scrutiny, and fast-changing tech. We're headquartered in Toronto, with offices across North America.

If you're excited by the idea of building tech that protects schools, empowers finance teams, and improves education through better systems, KEV is the place for you.

This role is for an active vacancy.

About the Role

We're looking for a Digital Marketing Manager to own end-to-end digital campaign strategy and execution for our K-12 portfolio - the SchoolCash products that 27,000+ schools rely on every day. You'll run integrated campaigns across owned, earned, and paid channels; manage our paid media agency; lead webinars and event promotions; and partner closely with Sales and BDRs to turn marketing activity into pipeline. This is a senior role for someone who's equally comfortable building the strategy, briefing the agency, and defending ROAS in a long sales cycle.

The base salary range for this role is CAD $105,000-$135,000. This range reflects expected compensation at the time of posting. Final offers may vary based on skills, experience, location, and internal equity. Total compensation includes benefits.

How You'll Contribute

• Own end-to-end digital campaign strategy and execution across multiple channels: email, web, content, social, paid, webinars, and events.
• Manage our paid media agency: set the brief, govern the budget, hold them accountable to performance and ROAS in a long sales cycle.
• Plan and execute webinars and event promotions that drive qualified pipeline and customer engagement.
• Partner closely with Product Marketing to translate positioning and messaging into integrated, multi-channel campaigns.
• Align marketing strategy with business priorities, product roadmaps, and the realities of district and school customers.
• Plan and execute campaigns supporting product launches, feature releases, and strategic initiatives across the K-12 portfolio.
• Manage communications for customers and sector stakeholders: newsletters, release communications, webinars, training as a partner, not a vendor.
• Drive demand and product adoption through case studies, thought leadership, and enablement programs.
• Support change management and behavior adoption through clear, actionable communications and training strategies.
• Partner with Sales and BDR teams: join their calls, build the enablement they actually use, and close the loop on what's converting.
• Lead Customer Marketing and account-based marketing programs that expand product adoption and usage within existing accounts.
• Partner across Product, Delivery, Strategy, Design, Creative, and Communications to ensure coordinated and effective execution.
• Own marketing performance metrics: pipeline contribution, ROAS, cost per opportunity, adoption, engagement — and use them to inform future strategy.
• Build, maintain, and optimize campaigns in HubSpot and Salesforce: campaign tracking, attribution, lead routing, and reporting.
• Use qualitative and quantitative insights to optimize campaigns, improve engagement, and drive adoption.
• Continuously refine marketing approaches based on performance data and evolving business needs.

Who You Are

• 7+ years of experience in marketing, with a strong track record of developing and leading successful, strategic, end-to-end digital marketing programs.
• B2B SaaS experience is required - you've marketed software to business buyers, not consumers.
• Proven experience managing a paid media agency - briefing, budget governance, and performance accountability.
• Demonstrated ownership of marketing metrics and KPIs in a long sales cycle environment, with a clear understanding of return on ad spend, cost per opportunity, and pipeline contribution.
• Hands-on experience with HubSpot (or similar marketing automation) and Salesforce - building campaigns, reporting, and partnering on attribution.
• Experience running webinars and event promotions end-to-end: from invite strategy through follow-up nurture.
• Strong experience partnering with Sales and BDR teams: joining calls, building enablement, and closing the loop on what's converting.
• Experience leading Customer Marketing and account management partnership: expanding adoption and usage within existing accounts.
• Strong understanding of go-to-market execution, campaign development, and cross-channel marketing.
• Experience working cross-functionally within a matrixed organization, with the ability to influence and align stakeholders at all levels.
• Excellent written and verbal communication, with the ability to simplify complex concepts for diverse audiences.
• Comfortable with occasional travel for events, customer visits, and team off-sites.
• Experience in K-12, public sector, education technology, or other operator-led B2B environments is an asset.
• The KEV Factor: genuine interest in K-12 and the people who run school finance, with the "get it done" mindset that makes plans become results.

What We Offer

• Competitive compensation – We believe in rewarding great work with fair, competitive pay.
• Meaningful benefits– Because your well-being matters; both at work and at home.
• Retirement Savings Support – We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
• Professional development – We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
• Hybrid model – 3 days in the office to collaborate and connect, with flexibility the rest of the week.
• Flexible PTO – Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
• Office perks – Enjoy a fully stocked snack bar and occasional catered lunches—because we know that great conversations (and ideas) often start around good food.