Role Snapshot
The Customer Marketing Manager will drive revenue expansion from KEV Group's existing customer base while increasing customer advocacy and reducing churn. This role partners closely with Account Management to identify growth opportunities and ensure long-term customer retention.
Job Description
Who We Are
At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level - whether it's cash, cheque, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 27,000 schools across North America trust KEV to manage over $8 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It's how we help schools stay compliant, reduce risk, and focus on what matters most, student success.
Backed by Five Arrows, the PE arm of Rothschild & Co., KEV is investing more than ever to support K-12 in a world of tighter budgets, rising scrutiny, and fast-changing tech. We're headquartered in Toronto, with offices across North America.
If you're excited by the idea of building tech that protects schools, empowers finance teams, and improves education through better systems, KEV is the place for you.
This role is for an active vacancy.
About the Role
The Revenue Marketing team is integral to KEV’s success, driving revenue growth for KEV Group through collaboration and expertise. We partner across the organization to deliver sales opportunities, and pipeline and foster a culture of collaboration, respect and innovation.
We are looking for a Customer Marketing Manager to join our growing team. In this role, you will be responsible for creating and leading programs to expand revenue from KEV Group’s existing customer base, increase advocacy, and reduce churn. This role partners closely with the Account Management team to identify expansion opportunities, activate customers as advocates, and ensure long-term retention. The ideal candidate is a strong communicator, naturally curious and analytical by nature and has experience in driving revenue while increasing advocacy.
The base salary range for this role is CAD $85,000-$115,000. This range reflects expected compensation at the time of posting. Final offers may vary based on skills, experience, location, and internal equity. Total compensation may also include bonus and benefits.
How You'll Contribute
- Develop and execute customer marketing programs to drive upsell, cross-sell, and expansion revenue.
- Partner with Account Management to design campaigns targeting renewal, expansion, and adoption goals.
- Build advocacy and reference programs (case studies, testimonials, customer advisory boards, referrals).
- Launch lifecycle marketing campaigns to improve product adoption, satisfaction, and loyalty.
- Create customer communications including newsletters, success stories, webinars, and community forums.
- Define and track key customer marketing metrics: retention, NRR, expansion pipeline, advocacy engagement.
- Report on program performance and impact on revenue and retention goals.
- Collaborate with Product Marketing to deliver value-driven content tailored to customer needs.
Who You Are
- 5+ years in customer marketing, customer success, or lifecycle marketing.
- Strong understanding of SaaS customer lifecycle metrics (NRR, churn, adoption).
- Experience building customer advocacy programs.
- Proficiency with CRM and marketing automation platforms.
- Excellent communication and storytelling skills.
- Customer-first mindset with proven ability to build long-term relationships.
What We Offer
- Competitive compensation – We believe in rewarding great work with fair, competitive pay.
- Meaningful benefits– Because your well-being matters; both at work and at home.
- Retirement Savings Support – We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
- Professional development – We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
- Hybrid model – 3 days in the office to collaborate and connect, with flexibility the rest of the week.
- Flexible PTO – Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
- Office perks – Enjoy a fully stocked snack bar and occasional catered lunches—because we know that great conversations (and ideas) often start around good food.
Why You’ll Love Working at KEV
- Make a real difference every day – At KEV, your work supports children, parents, and schools across North America. We don’t just build software, we create solutions that simplify lives and strengthen communities. Our mission is rooted in impact, and every team member plays a vital role in shaping the future of K-12 education.
- The KEV Way – At KEV, you’ll never feel stuck in the status quo. You’ll be part of a team that’s constantly questioning, improving, and innovating—always with one guiding focus: How does this help our schools and the students they serve? It’s a culture that challenges you to do your best work while reminding you why it matters.
- Grow with us – We’re scaling fast, and so are our people. At KEV, you’ll have real opportunities to learn, develop, and shape your career. Whether advancing in your role or exploring a new path, you’ll be supported every step of the way.
- Work alongside excellence – You’ll be part of a team with integrity who treat their colleagues with respect. who are accomplished but humble, collaborative but accountable. It’s a place where you can do your best work while feeling supported and inspired by the people around you.
- Celebrate Community and Culture – At KEV, we connect, recognize, and celebrate our people. Join Club KEV for team-building fun, hear directly from customers in our Voice of Customer Series, stay aligned with Monthly Townhalls, and be inspired by the KEVite Awards, where top contributors are recognized by their peers.
This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by an individual joining the KEV team in this or any other capacity.
KEV Group is pleased to accommodate individual needs in accordance with the Accessibility of Ontarians with Disabilities Act, 2005 (AODA), within our recruitment process. If you require accommodation at any time throughout the recruitment process, please speak with your recruiter.
KEV Group is an equal opportunity employer who agrees not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.
KEV may use AI-enabled tools to support components of our recruitment process. These tools are used to support human decision making. All hiring decisions are made by our People and Culture team in partnership with Hiring Managers.
Visit our website for more information and details about working at KEV.
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