Senior Manager, Web Marketing

Edmentum

🇺🇸In-Person - Bloomington, MN$95K–$145K/yr2mo ago

Corporate Marketing Web Marketing UX UI Design Digital Experience Seo Analytics

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Role Snapshot

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Lead Edmentum's website strategy and digital experience across B2B and DTC properties, focusing on UX/UI excellence, SEO, and data-driven performance optimization. Shape the long-term vision of the company's web ecosystem while driving measurable business impact through design, development, and analytics leadership.

Key Responsibilities: Oversee website vision and strategy, drive UX/UI and SEO excellence, guide web development execution, ensure compliance and accessibility, and lead analytics and experimentation initiatives. Mentor a team of web developers and collaborate across Marketing, Product, IT, and other cross-functional teams to support integrated digital campaigns.

Skills & Tools: Expert in website strategy, UX/UI design, SEO, A/B testing, and analytics tools (GA4, SEMrush). Proficient in modern web technologies (HTML, CSS, JavaScript, React, PHP, SQL, Laravel), ADA/WCAG accessibility standards, site security, and platforms like Figma, CraftCMS, and AWS.

Qualifications: Deep experience in website strategy, digital experience management, and design systems for both B2B and B2C environments with proven eCommerce and content architecture expertise. Strong background in leading web development teams, managing cross-functional vendors, and implementing data-driven optimization strategies.

Location: Bloomington, Minnesota

Compensation: $95K–$145K/yr

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