Role Snapshot
Marketing Coordinator Intern supporting the development and execution of a go-to-market strategy for a new film content initiative at Swank Motion Pictures. The role combines hands-on market research, lead generation, and digital campaign development to reach multiple audience segments across non-theatrical distribution channels.
Job Description
Major Hollywood and independent movie studios have appointed Swank Motion Pictures, Inc. as their exclusive licensing and distribution partner to offer their box-office hits for public performance in non-theatrical markets (markets outside theaters). Swank represents Walt Disney Pictures, Warner Bros., Sony Pictures, New Line Cinema, Lionsgate, MGM, and many more!
We are seeking a Marketing Coordinator Intern to join our team this summer. This role will focus on supporting the development and refinement of a comprehensive go-to-market strategy for a new content initiative designed to appeal to a broad range of audiences across multiple markets. The intern will play a hands-on role in identifying buyers, defining target segments, and exploring the best marketing channels (with a focus on digital strategies). Working alongside our Marketing team and in collaboration with a Sales Intern, this position will provide real-world exposure to campaign development, lead generation, and multi-market outreach.
Responsibilities:
- Research and profile buyers in target markets
- Segment audiences and identify key decision-makers
- Build a database of potential leads aligned with sales outreach
- Assist in shaping a go-to-market plan for packaged film offerings
- Recommend best practices for targeting each segment across digital platforms
- Contribute ideas for content marketing, events, and campaigns
- Support creation of targeted email cadences, landing pages, and social campaigns
- Help with digital ad recommendations (LinkedIn, Meta, etc.)
- Track digital engagement and provide reporting on campaign performance
- Partner with the Sales Intern to align marketing efforts with prospect outreach
- Share qualified leads and insights from research and campaigns
- Assist in collecting testimonials and success stories from pilot customers
- Help define value messaging and refine through insights, research, and customer feedback
- Strong research, analytical, and communication skills
- Interest in digital marketing (email, social, paid ads, content marketing)
- Highly organized, detail-oriented, and proactive
- Familiarity with CRM or sales tools (HubSpot, Zoho, Apollo, Clay) a plus
- Current undergraduate student pursuing Marketing, Communications, Business, or related degree
Educational Requirements
- Minimum 3.0 GPA
- Pursuing a Bachelor’s Degree
- Preferred current Junior status with an expected graduation date of December 2026 or May 2027
- Company sponsored volunteer & community outreach opportunities
- Organizational growth potential through our company sponsored trainings
- Hybrid work schedule with on-site work Monday through Thursday and the option to work from home on Fridays, subject to change based on evolving business needs and priorities
- Formalized internship with Manager and Mentor guidance
- EOE, including disability/vets
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