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SEO Lead Analyst
2U🇺🇸United StatesRemote$65K–$95K/yri13mo ago
Summary
Lead Analyst role at Rover responsible for driving data-driven decision-making across the Marketing team, with primary focus on Growth, SEO, and International teams. Will design measurement frameworks and analyze performance to inform investment strategy and marketplace growth.
Key Responsibilities: Serve as primary point of contact for Growth, SEO, and International marketing teams, designing and analyzing experiments while conducting ROI modeling and performance measurement. Identify root causes of metric fluctuations, present marketplace performance narratives to leadership, and facilitate cross-functional problem-solving when data indicates strategic changes.
Skills & Tools: Advanced analytics and experimentation design with strong SQL and data visualization capabilities; expertise in SEO performance metrics, marketing measurement frameworks, and ROI modeling. Excellent communication and stakeholder management skills with ability to translate complex data into actionable insights for non-technical audiences.
Qualifications: 5+ years of analytics experience in marketing, growth, or related quantitative roles with demonstrated expertise in designing and analyzing marketing experiments. Strong background with analytics tools, statistical analysis, and marketing technology stack; experience in SaaS, marketplace, or international growth environments preferred.
Location: Barcelona, Spain (Hybrid: 2 days/week in-office; candidates must be Barcelona-based or willing to relocate)
Compensation: Not provided by employer. Typical compensation for this role is €55,000 – €75,000/year based on title, seniority, and Barcelona location.
Job Description
Who we are:
Want to make an impact? Join our pack and come work (and play!) with us.
We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.
Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.
At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.
Who We're Looking For:
We're looking for a Lead Analyst to ensure that our Marketing team makes data-driven decisions at every stage—from early-stage ROI modeling to designing and analyzing experiments that drive global growth. You will be the primary point of contact for our Growth, SEO, and International teams, collaborating directly with marketing leadership to define strategy.
You will take the lead in designing measurement frameworks and analyzing performance to inform where we invest next. You will be empowered to identify the root causes of fluctuations in our metrics and present the overarching narrative of marketplace performance to the broader organization. When the data shows a need for change, you are expected to bring together the evidence and the right people to find the solution.
This is a hybrid position that has the minimum expectation to work out of our Barcelona Office in the Poblenou neighborhood two days per week on Mondays and Thursdays. For this reason, candidates must be based in Barcelona or willing to relocate.