Fast Facts

The Website and Demand Capture Manager will drive digital acquisition strategies and optimize conversions using a mix of technical skills, creativity, and performance marketing expertise.

Responsibilities: Main responsibilities include managing the website and landing pages, ensuring technical SEO and performance, and collaborating across teams to align on digital strategies and growth initiatives.

Skills: Candidates should be proficient in HubSpot, Google Tag Manager, GA4, with strong technical skills in HTML, CSS, and PHP, and a solid foundation in digital marketing and SEO practices.

Qualifications: Preferred qualifications include experience in managing agency relationships and a strong background in digital performance marketing, with a focus on data-driven outcomes.

Location: This position is based in Canada.

Compensation: $130000 - $150000 / Annually

The Website & Demand-Capture Manager is a modern growth marketer with strong technical chops, a deep understanding of digital acquisition, and a relentless focus on performance. This role blends technical execution with creative experimentation to drive qualified traffic, optimize conversion paths, and uncover new growth levers across the website and digital channels.

We're looking for someone who thrives in a fast-paced environment, leverages AI tools to move faster and smarter, and continuously evaluates emerging platforms, technologies, and tactics. This person is hands-on in HubSpot and GA4, fluent in digital media and SEO, and thinks like a performance marketer—with a growth hacking mindset and a clear focus on measurable outcomes.

Key Skills

• Proficiency with HubSpot CMS, Google Tag Manager (GTM), GA4, Google Search Console, and SEMrush.
• Strong technical foundation in HTML, CSS, and PHP for performance tuning and troubleshooting.
• Expertise in website optimization, including page speed, redirects, schema markup, sitemaps, and robots.txt.
• Experience with UTM tracking, campaign tagging, and marketing attribution.
• Solid understanding of localization workflows and global content management.
• Deep hands-on experience in digital performance marketing — including A/B testing, SEO strategy and execution, landing page optimization, analytics dashboard creation, reporting automation, and lead flow alignment.
• Experimental mindset, with interest in AI-driven growth tactics and a test-and-learn approach.
• Strong cross-functional collaboration skills, especially with Content, Product Marketing, Creative, and RevOps teams.
• Experience managing agency relationships and holding partners accountable for results.
• Highly outcome-oriented, with a clear focus on performance, impact, and iteration.
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Key Responsibilities

• Website & Landing Page ManagementBuild, test, and maintain landing pages, forms, and CTAs using HubSpot CMS.
• Ensure page performance, mobile responsiveness, accessibility, and UX quality using HTML, CSS, PHP.
• Maintain brand consistency and high visual standards across web assets.
• Use AI tools to accelerate copywriting, design iteration, and UX testing.
• Manage website localization in partnership with the internal localization team.
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• Technical SEO & Site PerformanceOwn SEO infrastructure: metadata, schema markup, redirects, robots.txt, XML sitemaps.
• Monitor and improve site speed, crawlability, indexing, and Core Web Vitals.
• Manage Google Search Console and conduct regular site audits using tools like SEMrush.
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• Analytics, Tagging & TrackingOwn Google Tag Manager, conversion tracking, and event tagging.
• Maintain consistent UTM taxonomy and campaign tagging across channels.
• Collaborate on lead attribution and build dashboards to streamline reporting.
• Evaluate and test tools to automate performance insights and reduce manual work.
• Cross-functional Collaboration
• Partner with Content Strategy to execute and evolve the SEO content roadmap.
• Support CRO testing and landing page optimization with Marketing Ops.
• Align with RevOps and Marketing Automation to ensure proper lead flow and attribution.
• Collaborate with Product Marketing on positioning accuracy and updates.
• Work with Creative to uphold brand consistency in all visual assets.
• Proactively share new tools, tactics, and growth opportunities with the team.
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Nice-to-Have Skills: 

• Experience running paid campaigns on LinkedIn, Google, or programmatic platforms.
• Ability to optimize campaign structure, targeting, creative, and landing pages.
• Collaborating with digital agencies to manage budget pacing and reporting.
• Testing and applying AI tools for ad performance and audience growth.

Compensation

We are committed to fair and equitable compensation practices.

The total pay range for this role is CAD 130,000 - CAD 150,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to: skill set, depth of experience, certifications, and specific work location.