Director of Sales (SMB/Mid-Market)

KnowBe4

🇳🇱In-Person - Utrecht€85K–€130K/yri14mo ago

Corporate Sales Enterprise Sales Sales Leadership Revenue Operations Team Management Business Development

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Summary

Lead a team of Account Executives and Account Managers to drive SMB and Mid-Market sales revenue growth and exceed ARR targets within a specified geographic area. This hands-on leadership role combines direct team management with active deal participation to ensure operational excellence and revenue goals.

Key Responsibilities: Manage daily sales team activities through standups and pipeline reviews, conduct weekly deal analysis and forecasting sessions, actively participate in closing opportunities, and collaborate with Area leadership on sales strategies and KPI performance. Oversee team hiring, coaching, and performance management while maintaining strong follow-up and accurate account forecasting.

Skills & Tools: Strong verbal and written communication, strategic planning, problem-solving, and analytical abilities; proven negotiation and sales coaching skills with a positive, can-do attitude. Proficiency with Salesforce, Gmail, Google Docs, and MS Office required.

Qualifications: Minimum 4 years of SMB and/or Mid-Market sales experience and 2 years of direct people management experience in a sales environment; Bachelor's degree or equivalent preferred. Familiarity with IT, Security, or Cybersecurity industry practices is desirable.

Location: Utrecht, Netherlands

Compensation: Not provided by employer. Typical compensation for this role is €65,000 – €90,000/year based on title, seniority, and location.

Job Description

Please submit your resume in English.

To learn more about our team and office culture in the Netherlands, visit the following links.

Careers Page: https://www.knowbe4.com/careers/locations/utrecht

Glassdoor: https://www.glassdoor.nl/Overzicht/Werken-bij-KnowBe4-EI_IE969384.11,18.htm

LinkedIn: https://www.linkedin.com/company/knowbe4/life/netherlands/

The Director of Sales (SMB/MM) (International) is responsible for leading a team of Account Executive and Account Manager representatives to drive sales efforts to meet and exceed Annual Recurring Revenue (ARR) targets from Small-Medium and Mid-Market-sized companies within a specified Area. This is an extremely hands-on role that will actively manage their teams by close monitoring of statistics, conducting pipeline reviews and tagging in on deals to assist in closing opportunities.

Responsibilities:

Manage a team of Account Executive and Account Manager representatives to execute revenue strategies and exceed KPIs and ARR targets.
Drive the day-to-day activities of Account Executive and Account Managers through daily team standups, close analysis of sales statistics and pipeline reviews.
Conduct weekly pipeline reviews with sales teams to discuss deal constructs, ensure proper account and lead follow up and accurate forecasting and staging.
Tag into deals with sales teams to generate and close-won revenue opportunities, as needed.
Collaborate with the Director of the Area to discuss Area specific sales strategies, review KPI performance and refine processes and programs to achieve operational excellence.
Conduct role play drills with potential sales candidates to assist in building a world class sales team.
Cooperate with People Operations to manage all HR-related issues within your team e.g. interviewing new candidates, helping with career development for high potential employees, and managing average and low performers.

Minimum Qualifications: