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Summary

Regional Account Executive responsible for acquiring new SMB/MM business accounts and upselling existing customers at KnowBe4, a cybersecurity awareness training company. The role focuses on maximizing revenue opportunities and exceeding monthly sales quotas through prospecting, lead follow-up, and account expansion.

Key Responsibilities: Acquire new SMB/MM business logos within assigned territory, promote and cross-sell KnowBe4's product suite to existing customers, build and maintain sales pipeline through prospecting, and collaborate with channel partners, customer success managers, and renewal specialists to close deals and grow accounts.
Skills & Tools: Fluent in Dutch with excellent verbal and written communication skills, proficient in Salesforce, Gmail, Google Docs, and MS Office (Word/Excel), and demonstrated expertise in IT/Security/Cybersecurity industry concepts. Strong self-starter with stats-driven mindset, collaborative teamwork abilities, and capacity to work independently with minimal supervision.
Qualifications: Minimum 2 years of experience selling to SMB/MM-sized businesses and Bachelor's degree or equivalent education required. Familiarity with IT, Security, or Cybersecurity industry practices and Salesforce experience are desirable.
Location: Utrecht, Netherlands
Compensation: Not provided by employer. Typical compensation for this role is €45,000 – €60,000/year based on title, seniority, and location.

Job Description

Please submit your resume in English.

To learn more about our team and office culture in the Netherlands, visit the following links. 

Careers Page: https://www.knowbe4.com/careers/locations/utrecht

Glassdoor: https://www.glassdoor.nl/Overzicht/Werken-bij-KnowBe4-EI_IE969384.11,18.htm

LinkedInhttps://www.linkedin.com/company/knowbe4/life/netherlands/

The Regional Account Executive (SMB/MM) position is responsible for acquiring new logos and upselling our existing SMB/MM-sized customer accounts with the goal of maximizing all revenue opportunities to exceed their monthly sales quota. This can be achieved by creating opportunities through various prospecting methods, following up on inbound leads, reigniting open, outstanding customer opportunities, and motivating our existing customers to purchase additional products, increase subscription levels and/or add on additional seats due to account growth.

Responsibilities:

  • Acquire SMB/MM Business-sized accounts within assigned territory to meet and exceed monthly new logo sales quota.
  • Promote and sell KnowBe4’s range of products to existing customers to meet and exceed SMB/MM Business monthly cross sale and expansion sales quota. 
  • Build and maintain a pipeline of SMB/MM business opportunities by various prospecting methods, following lead cadence best practices and conducting demos of our suite of products.
  • Follow up on new and existing customer SDR, marketing and channel leads to generate revenue opportunities and pipeline.
  • Articulate the value proposition of KnowBe4’s full suite of products and educate the customer how each product will improve their business’s human firewall.
  • Understand an organization’s buying needs, key decision makers, potential roadblocks and next steps to shorten sales cycles and acquire a high volume of new logo and upselling existing customer accounts.
  • Act strategically in offering subscription levels, multi-year deals and/or negotiating discounted pricing to increase ARR.
  • Maintain accurate and thorough records of daily sales statistics via Salesforce.
  • Collaborate with the assigned Channel sales representative to seamlessly close new logos through our Partner business channels.
  • Collaborate with the assigned Customer Success Managers and Renewal Specialists to understand the account’s organizational structure, gaps in cybersecurity and ultimately increase their commitment and use of the KnowBe4 Product Suite.   
  • Support in the renewal process where there is an opportunity to grow the account.

Minimum Qualifications:

  • Minimum 2 years experience selling to SMB/MM-sized businesses, required
  • Bachelor Degree or higher education equivalent, desirable
  • Familiarity with standard concepts, practices and procedures within the IT, Security or Cybersecurity industry, desirable
  • Experience with Salesforce, a plus
  • Experience with Gmail and Google Docs
  • Experience with MS Office (Word and Excel)
  • Experience with web browsers (Chrome, Internet Explorer, etc.)
  • Excellent verbal and written communications
  • Fluent in Dutch
  • Stats driven business professional
  • Motivated, energetic self-starter
  • Strong collaborative and teamwork skills
  • Must be able to work with minimum supervision