Business Development Representative (One-on-One Advising)

Job Title Business Development Representative (One-on-One Advising) Job Description For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work. The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them. The Business Development Representative (BDR) for One-on-One Advising is a key driver of Kaplan Advising's growth, responsible for generating and qualifying new leads, engaging prospective families through proactive outreach, and building a strong pipeline of qualified opportunities for the 1:1 Advising sales team. This role serves as the front line of family acquisition, expanding Kaplan's reach and accelerating enrollment growth by ensuring senior advising team members spend their time with high-intent, well-matched prospects. Primary/Key Responsibilities Conduct high-volume outbound prospecting via phone, email, and other channels to engage prospective families and generate interest in Kaplan's admissions consulting services. Qualify inbound leads from marketing campaigns, web inquiries, webinars, and referral sources to assess fit, intent, and readiness for a consultation. Schedule qualified consultations for the Senior Advising Manager team, ensuring smooth handoffs and accurate context on family goals, student profiles, and timing. Research and identify prospective families, schools, community partners, and referral channels to continuously expand the top of the funnel and uncover new sources of pipeline. Maintain accurate and timely records in CRM systems, logging all outreach activity, family interactions, and lead status updates to ensure pipeline visibility and data integrity. Meet and exceed activity and outcome targets including outbound touches, conversations held, qualified meetings booked, and pipeline contribution to revenue goals. Collaborate with team members to share feedback on lead quality, messaging effectiveness, and conversion trends, helping to refine campaigns and optimize lead generation strategies. Follow up consistently and persistently with prospective families across multi-touch sequences, nurturing interest and re-engaging cold or stalled leads to maximize conversion rates. Stay current on Kaplan's advising offerings, the K12 and college admissions landscape, and competitive positioning to articulate value clearly and answer initial family questions with credibility. Uphold Kaplan's standards of professionalism and integrity by maintaining a student- and family-focused approach in every interaction, ensuring trust and a positive first impression of the brand. Minimum Qualifications Bachelor's degree in Business, Communications, Marketing, Education, or a related field. Minimum of 1 year of experience in a sales development, inside sales, customer engagement, admissions, or related outreach role, ideally within education or a high-touch service environment. Strong written and verbal communication skills with the ability to build rapport quickly and articulate value to families Comfort with high-volume outreach including cold calling, email prospecting, and multi-channel sequences Working knowledge of CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools Strong organizational and time-management skills with the ability to manage a large pipeline and prioritize effectively Resilience, coachability, and a growth mindset; ability to handle objections and rejection while maintaining momentum Curiosity and active listening skills to uncover family needs and qualify fit accurately Preferred Qualifications Prior experience as an SDR, BDR, or Admissions Counselor in education, EdTech, or professional services Familiarity with K12 and/or College Admissions markets Beyond base salary, our comprehensive total rewards package includes: - Remote work provides a flexible work/life balance - Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure) - Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members - Comprehensive health benefits new hire eligibility starts on day 1 of employment - Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here. At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards. For full-time positions, Kaplan has three salary grades. This position is Salary Grade A: $31,200 to $78,647. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws. #LI-Remote Location Remote/Nationwide, USA Additional Locations Employee Type Employee Job Functional Area Sales Business Unit 00074 Kaplan Pre-College Diversity & Inclusion Statement: Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here. Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information. Kaplan is a drug-free workplace and complies with applicable laws. Kaplan, Inc. is a global educational services company, with about 10,000 employees and operations in 26 countries. We serve 1.2 million students each year and partner with about 4,000 educational institutions and 13,000 corporations across the world. Kaplan is the largest subsidiary of Graham Holdings Company (NYSE: GHC). Across its 85-year history, first as a pioneer of the test prep industry, then as an early online education leader, and now as a global education provider, Kaplan has been recognized for expanding educational access and improving student outcomes through innovative uses of technology, instructional design, and learning science. We’ve been recognized as a Top Workplace for Innovators and Brands That Matter (Fast Company); and as one of America’s Top 100 employers (Forbes). Kaplan’s US-based businesses provide individuals, educational institutions, businesses and governments a broad array of services, supporting our students and partners to meet their diverse and evolving needs throughout their educational and professional journeys. Among the services provided are test preparation, coaching and advising, performance training, industry credentialing, and university support services, online enablement, analytics, and marketing. The test preparation and professional products are offered in the market under our brand names such as Kaplan, Kaplan Financial Education, Kaplan Schweser, PPI, College for Financial Planning, and Manhattan Prep. Headquartered in Fort Lauderdale, FL, employees who support Kaplan’s North America division work primarily remotely across the US and in our corporate campus in Bengaluru, India. California Worker Privacy Statement Questions? Please contact us at knarecruiting@kaplan.com.