Lead, Lifecycle Marketing and Automation

🇮🇳In-Person - Bangalore, India₹1.8M–₹2.8M/yri10h ago

K-12 Marketing Lifecycle Marketing Marketing Automation Customer Engagement Demand Generation

Role Snapshot

The Lead, Lifecycle Marketing and Automation owns automated, data-driven lifecycle campaigns that engage educators and learners across Wayground's global platform. The role drives activation, retention, and growth for a high-growth education SaaS company.

Key Responsibilities: Design, build, and optimize automated lifecycle marketing journeys and email or messaging workflows, using customer data to personalize engagement at scale. Lead and collaborate with cross-functional teams to test, measure, and improve campaign performance.

Skills & Tools: Strong hands-on experience with marketing automation platforms, CRM and lifecycle tooling, and data-driven experimentation and analytics. Requires excellent communication, project ownership, and a fast-moving, collaborative mindset.

Qualifications: Typically requires a bachelor's degree and several years of lifecycle or growth marketing experience, ideally in SaaS, edtech, or consumer subscription businesses, with prior people or team leadership experience a plus.

Location: In-Person - Bangalore, India

Compensation: ₹1.8M–₹2.8M/yr (estimated)

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Job Description

About Us We are a global learning platform on a mission to motivate every learner by empowering every educator. From K–12 classrooms and universities to corporate training settings, our platform is trusted in over 150+ countries by 75 million monthly active users. In the U.S., 90% of schools use Wayground to engage students and transform learning through technology. Wayground is a high-growth, profitable SaaS company backed by leading investors including Tiger Global, GSV, and Nexus Venture Partners. If you're excited about education and international SaaS and want to build towards a mission that you can be proud of, then Wayground is the right place for you.

Working at Wayground

We're a small, passionate, tech-first team solving big challenges in education. We move fast, build with data, and obsess over creating delightful experiences for our global community of educators and learners.

The pandemic has changed work in many ways, especially by enabling remote work. Many companies have chosen to be remote first. At Wayground, we work best in the office brainstorming using whiteboards, having conversations over coffee/walks, or overhearing a hallway conversation. Learning happens through osmosis. We understand that driving/ubering takes work in Bangalore. We’ll take care of the commute for you.

Beyond taking care of commute, we will cover health care benefits for you, your family, and your parents. We invest in our employee’s health and wellness. Through books and courses, we invest in their learning and development. Oh, and finally, we have healthy lunches, dinners, and a stocked pantry to snack on all day.

Wayground is an equal opportunity employer and we believe diversity is key to our success.