Regional Sales Manager, Bay Area

🇺🇸In-Person - Castro Valley, CA$90K–$130K/yriJust now

K-12 Sales Business Development Account Management Enterprise Sales Partnership Management Sales Enablement

Role Snapshot

Regional Sales Manager for Lakeshore Learning Materials responsible for cultivating relationships with school districts and educational programs across the Bay Area. This role drives revenue growth through new business development and account management in the K–12 educational market with unlimited commission potential.

Key Responsibilities: Build and maintain relationships with school districts and educational stakeholders within assigned territory; develop and execute sales strategies in collaboration with regional leadership; support new market expansion into middle and high schools; participate in conferences and internal coordination to drive sales initiatives.

Skills & Tools: Strategic, outcome-oriented mindset with strong relationship-building and people skills; excellent communication and collaboration abilities; ability to identify customer needs and develop targeted sales approaches; self-motivated and results-driven with capacity to work independently and with internal teams.

Qualifications: Proven sales experience with the ability to manage a designated geographical territory; background in B2B sales or educational/institutional markets preferred; experience building and maintaining key customer relationships; ability to work strategically with regional leadership and internal support teams.

Location: In-Person - Castro Valley, CA

Compensation: $90K–$130K/yr (estimated)

Prep for this role with AI tools →

Job Description

The stars are in alignment. Make your move.

We’re looking for an energetic and talented Regional Sales Manager to join us—as we continue to extend our reach in the K–12 educational space. In this role, you’ll cultivate new and existing relationships with school districts and educational programs—serving our devoted customer base in the early childhood and educational markets, while also exploring new market segments like middle schools and high schools. In return, you’ll be generously rewarded for your successes. In addition to a super-competitive base salary, there is no cap on commissions at Lakeshore. That means the more you sell, the more you earn. As a highly successful and stable company with more than 65 years of experience, we also have a sales support team to help with initiatives in your market, plus a top-notch Marketing team that provides tools and resources to get the job done. To excel in this position, you should possess a strategic, outcome-oriented mindset, a dynamic personality and outstanding people skills.

Securing new and repeat business by building strong relationships with key customers and stakeholders, responsible for a designated geographical area (in some cases, multiple states)
Partnering with internal sales resources to support needs and increase business
Consistently calling on, building, and maintaining relationships with customers within assigned territory
Collaborating with your RVP/RD to build, adjust, and drive sales strategies
Targeting key customers and begin to assess and uncover customer needs
Communicating respectfully, effectively, concisely, and with clarity to all inside partners in regular meetings with a variety of internal HQ departments and sales channels to streamline communication, build relationships, and increase sales.
Participating in local, state and national conferences to promote the Lakeshore brand