Fast Facts

We're looking for a proactive SMB Account Director to join our sales team, responsible for sourcing and securing new small-to-medium business clients while developing innovative sales strategies.

Responsibilities: Key responsibilities include identifying new SMB leads, developing outreach strategies, managing partnerships, preparing sales proposals, and driving revenue growth through effective client engagement.

Skills: Candidates should have 4+ years of full-cycle sales experience, proficiency with sales tools such as Salesforce and LinkedIn Sales Navigator, excellent communication and organizational skills, and a strong B2B sales background.

Qualifications: Preferred qualifications include a proven track record in SMB-focused sales, expertise in consultative selling, and the ability to thrive in a fast-paced environment.

Location: This position is fully remote within the United States.

Compensation: $65000 - $75000 / Annually

Department: Sales

Reports To: SMB and Sales Development Manager

About Us

We are seeking a SMB Account Director to lead the charge in sourcing and securing new small-to-medium 

business (SMB) clients. This is an exciting opportunity to build and shape a critical function in our growing sales

organization.

About the Role

As our SMB Account Director, you will be responsible for identifying, engaging, and closing new SMB clients. This 

role requires someone who is proactive, resourceful, and comfortable navigating uncharted territory. You will be

instrumental in developing creative sales strategies, refining outreach techniques, and building a scalable SMB

acquisition process. You’ll also collaborate closely with strategic partners like LHH to expand our reach and build

sustainable growth engines across the SMB segment.

Key Responsibilities

● Outbound Innovation: Build and optimize communication sequences and outbound strategies that drive

engagement with SMB prospects at scale.

● New Business Development: Identify and source new SMB leads through outbound efforts, marketing

campaigns, referrals, and strategic prospecting.

● Partnership Strategy: Partner with LHH to build and deepen relationships with LHH's SMB client base,

identifying opportunities for collaboration and co-selling.

● Scalable Growth: Create repeatable processes and frameworks to drive scalable product adoption and

training solutions across SMB teams.

● Bulk Enrollment: Drive high-volume enrollment of employees from SMB organizations into General

Assembly’s short courses and workshops.

● Sales Execution: Drive revenue growth by deeply understanding client needs and presenting tailored

solutions.

● Relationship Building: Establish and nurture partnerships with key decision-makers.

● Sales Presentations & Proposals: Prepare compelling sales decks and proposals that clearly communicate

our SMB value proposition. 

● Negotiation & Closing: Lead contract negotiations and pricing discussions with a focus on the faster-paced

SMB sales cycle, driving deals to a quick and efficient close while ensuring alignment with company

policies.

● Pipeline Management: Maintain an accurate and up-to-date sales pipeline, tracking performance against

targets in CRM.

● Market Intelligence: Stay informed on industry trends, competitor activities, and evolving customer needs

to refine sales approaches.

What We’re Looking For

● 4+ years of sales experience, with a strong track record in full-cycle sales, prospecting, and closing deals.

● Proficiency with sales tools such as Outreach.io, Salesforce, ZoomInfo, Lusha, and LinkedIn Sales Navigator.

● Prospect relentlessly to build pipeline and build strong personal relationships.

● Excellent time management and organizational skills, with the ability to manage multiple accounts and

priorities effectively.

● Proven success in B2B sales, particularly in an SMB-focused environment.

● Strong ability to quickly develop solutions, present multiple options, and close deals efficiently.

● Exceptional communication, negotiation, and interpersonal skills, with confidence and follow-through.

● Hands-on experience with multiple sales techniques, including cold outreach and consultative selling.

● Data-driven mindset with familiarity in CRM tools, sales analytics, and reporting.

● Entrepreneurial spirit—excited by the opportunity to build a sales function from the ground up.

● Ability to thrive in a fast-paced, evolving environment and adapt quickly to new challenges

The anticipated annualized salary range for this position in the US market is $65,000 and $75,000. Salary will be determined based on experience, education, geographic location, and other factors. If hired as a regular full-time employee, this position will include a variable compensation plan which could be a bonus or a commission.

US benefit offerings for full-time employment may include medical, dental, vision, term life insurance, short-term and long-term disability, additional voluntary benefits, commuter benefits, wellness plans & reimbursement and retirement programs. Available paid leave may include paid time off, parental leave and holiday pay.

The salary range published in this job posting is for US based locations only. Non-US based candidates interested in this position can email talent@generalassemb.ly for country-specific pay range details and benefits offered.