Senior Marketing Operations Specialist

Job Description CRM & Integration Management Serve as a subject matter expert for HubSpot and Salesforce integrations, supporting marketing, sales, and RevOps stakeholders on best practices, field governance, and workflow processes. Manage and optimize integrations between HubSpot, Salesforce, and related martech platforms, including routing tools, enrichment systems, ABM platforms, and analytics tools. Maintain field mappings, object relationships, lifecycle stages, and sync rules to ensure accurate and reliable data flow across systems. Monitor and troubleshoot sync issues, workflow conflicts, API-related errors, and data inconsistencies. Support ongoing CRM maintenance, including property management, form updates, segmentation, and user support. Workflow Automation & Campaign Operations Build, maintain, and optimize automated workflows supporting lead lifecycle management, lead scoring, segmentation, routing, nurture programs, and campaign execution. Partner with Demand Generation and RevOps teams to ensure workflows align with GTM objectives and attribution requirements. Support campaign execution within HubSpot, including audience segmentation, list management, email deployment, and QA processes. Identify opportunities to improve operational efficiency through automation and process enhancements. Data Governance & Reporting Support data governance initiatives by maintaining clean, standardized, and reliable marketing and sales data. Implement and manage data enrichment and normalization processes to improve reporting and segmentation capabilities. Develop and maintain reports and dashboards to measure campaign effectiveness, funnel performance, and operational health. Analyze campaign engagement trends and audience behavior to provide actionable insights to marketing leadership. Cross-Functional Collaboration Partner with Marketing Operations, Demand Generation, Sales Operations, and Revenue Operations teams to support lead routing, lifecycle management, scoring enhancements, and campaign tracking. Provide recommendations on process improvements and system enhancements that improve operational performance and user experience. Support testing and QA efforts related to CRM updates, integrations, workflows, and campaign launches. Stay current on HubSpot, Salesforce, and marketing technology best practices and recommend enhancements where appropriate. MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Bachelor’s degree in Marketing, Communications, Technology, Business, Statistics, or related field.
• 4+ years of experience in marketing operations, CRM administration, or marketing automation.
• Strong hands-on experience with: HubSpot Salesforce Experience with additional marketing technologies preferred, including: 6sense ZoomInfo Chili Piper Gong Strong understanding of marketing automation workflows, lead management, and CRM data structures. Experience building reports, dashboards, and analyzing campaign performance metrics. Excellent attention to detail and organizational skills. Strong analytical and problem-solving abilities with a data-driven mindset. Ability to manage multiple priorities and collaborate effectively across teams. Excellent written and verbal communication skills, including the ability to explain technical concepts to non-technical stakeholders. About Us Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com. Why Work Here? At Momentive Software, we’re a team of passionate problem-solvers, innovators, and volunteers who believe in using technology to make a real difference. We dream big, support each other, and take pride in creating solutions that help our customers drive meaningful change. If you’re looking for a place where your work matters and your ideas are valued, you’ll find it here. Medical, Dental & Vision Benefits 401(k) Savings Plan with Company Match Flexible Planned Paid Time Off Generous Sick Leave Inclusive & Welcoming Environment Purpose-Driven Culture Work-Life Balance Commitment to Community Involvement Employer-Paid Parental Leave Employer-Paid Short-Term Disability Remote Work Flexibility Momentive Software actively embraces diversity and equal opportunity in a meaningful way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be, which is why we do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All persons hired will be required to verify identity, minimum age of 18, eligibility to work in the United States (without sponsorship), and to complete the required employment eligibility verification form upon hire. Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in over 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges – from engaging their communities to simplifying operations and growing revenue. Designed to help organizations connect more, manage more, and ultimately expect more, Momentive's solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe "good enough" is never enough – so they can bring on better outcomes for everyone they serve. Learn more at momentivesoftware.com.