Role Snapshot
Business Development Representative for Discovery Education's K–12 education platform, responsible for engaging prospective school leaders and districts through inbound and outbound channels to generate qualified sales meetings. Entry-level EdTech sales role offering training and support to build expertise in education-focused business development.
Job Description
We are looking for a highly skilled Business Development Representative (BDR) focused on K–12 to support our sales and outreach initiatives. As a key point of contact between school leaders and our platform, you will engage prospective customers through either inbound or outbound channels, introduce our solutions to schools and districts, identify decision-makers, and set up qualified meetings for our Partnership Managers. Depending on business needs and team assignments, BDRs may focus on inbound lead management or outbound prospecting efforts. This role is high visibility, collaborates frequently with cross-functional teams, and is client-facing. It is an entry-level opportunity ideal for someone looking to break into EdTech sales, with the training and support to build a strong foundation in education-focused business development.
In This Role You Will:
Outreach and Engagement
Manage assigned inbound leads or conduct outbound outreach to K–12 administrators, educators, and district leaders via email, phone, and social media
Educate prospects on how our tools support teachers and improve student learning
Lead Qualification and Meeting Setup
Qualify inbound leads or outbound prospects based on school or district needs, decision-making structure, and timeline
Schedule high-quality meetings for Account Executives and manage follow-ups
Meet productivity and pipeline generation goals aligned to assigned responsibilities
CRM and Collaboration
Track activity, outreach, and results in our CRM (e.g., HubSpot or Salesforce)
Collaborate with marketing on campaign feedback and outreach strategy
Industry Knowledge
Stay up to date on K–12 trends and challenges, including funding cycles and academic goals
Core Competencies for Success:
Passion for education and driven by purpose
Ability to effectively engage prospective customers through assigned inbound or outbound business development activities
Willingness to cold-call or send cold emails, seeing "no" as the start of a conversation
Organizational skills and coachability
Eagerness to grow in a fast-paced environment
Clear and respectful communication with educators and peers
Credentials and Experience:
Experience working in or with K–12 schools (e.g., tutoring, admin, nonprofit, Teach for America) preferred
Familiarity with the education buying cycle or how school districts make decisions
Previous experience using CRM or sales engagement tools (not required—training provided
Valid driver’s license
Legal right to work in the United States
This role is designed to be based out of our Charlotte, NC headquarters.
The hiring range for this position is between $23.27 - $25.00 per hour, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, this position is eligible for a Variable Target.