Senior Product Marketing Manager

About the role We’re looking for a strategic, data driven Senior Product Marketing Manager to join our JustGiving team on a 12-month maternity cover. You will help shape how our products are positioned, communicated, and adopted across both B2B and B2C audiences. Partnering closely with another our Junior Product Marketing Manager and working cross functionally with Product, Sales, Customer Success, and Brand, you’ll play a critical role in driving clear go-to-market strategy, customer value, and long-term growth. This role is well suited to a hands-on, big picture marketer who enjoys influencing strategy, building trusted partnerships, and using insight to make a meaningful impact for the social good organisations we support. What you’ll be doing Define and evolve product positioning and messaging that clearly communicates customer value across priority segments Lead go-to-market strategy for launches and major enhancements, partnering closely with Product and Commercial teams to drive adoption Equip Sales with the tools, content, and training needed to effectively communicate product value and grow and retain our customer base Work closely with Product Management, Partnerships, and Customer Success to ensure alignment on product roadmaps, customer needs, and growth opportunities Provide market, customer, and competitive insight that informs product direction and strategic decision making What you’ll bring Extensive experience in product marketing, with a strong track record of leading complex, high impact initiatives Proven ability to influence product and commercial strategy through insight, data, and storytelling Strong analytical capability, with confidence translating data into clear recommendations and actions Experience working cross functionally in fastmoving, growth-oriented environments Clear, inclusive communicator with the ability to engage diverse stakeholders and audiences LI-REMOTE Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world. Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom.